Business

How to Use Instagram to Promote Your Business in 2019!

DOWNLOAD FREE IG PLANNER: http://bit.ly/ig-planner

In today’s video I am going to teach you how to use instagram to promote your business in 2019! This class will teach you how the set up an instagram business account, how to use the key instagram posting options, and how to use your unique branded content to attract and grow a following on Instagram that converts to customers no matter what products or services you sell or promote online.

#INSTAGRAM#INSTAGRAMPLANNER#SOCIALMEDIAMARKETING

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→ MENTIONED IN THIS VIDEO

✔︎ Entrepreneurship is the New Black Merch: http://bit.ly/entrepreneurmerch

✔︎ Out of Office Merch: http://bit.ly/outofofficemerch

✔︎ Daily Essentials Merch: http://bit.ly/dailyessentialsmerch

✔︎ Studio Lights: https://amzn.to/2HJzTJw

✔︎ Photography Reflectors: https://amzn.to/2HIHiJ3

✔︎ ONLINE BUSINESS TOOLS: http://bit.ly/onlinebiztoolkit

I hope this video and the FREE IG Content Planner help you to create and grow an amazing following for your business! Let me know how things are going for you and make sure to follow me on Instagram @MissTrenchcoat so we can talk more about it there!

xoxo,

The Work Day of a Passive Income Entrepreneur

Hello Charmed Ones!

I have a special little treat for you- a midweek video! I am trying to get back into the swing of posting my 2 weekly videos again and I recorded a work day in the life for you focused around my tasks as a Passive Income Entrepreneur. I hope you enjoy this video and learn a thing or two about the systems I build to support my business.

Follow me around as I show you my routine, walk you thru how I create passive income opt-ins and discuss some new products with you! If you are interested in build online passive income systems for your business, I welcome you to check out the blog post and download the FREE PDF Guide we created in this video to help you get started: http://bit.ly/freepassiveincomeguide


→ MENTIONED IN THIS VIDEO

✔︎ Guided Meditations: https://apple.co/2VN7kUJ

✔︎ High Vibe Bible: http://highvibebible.com

✔︎ Master Planner: http://bit.ly/masterplanners

✔︎ Master Project Planner: https://amzn.to/2vKXTqk

✔︎ You Got This: https://amzn.to/2H2DDpc

xoxo,

5 Online Passive Income Strategies that Work!

If you are curious about online passive income and want to get started executing on strategies to earn money without continual effort, I have put together a FREE PDF Guide to walk you through five methods to use to earn passive income. I’ll also provide suggestions for platforms to get started with each, and I’ll provide the essential strategy for maximizing earnings through each method.

If you are new to the concept of passive income, let me give you a brief explanation. Passive income is a type of income where you set up a system and it generates ongoing revenue. A basic example of this would be investing in financial markets. You take a certain amount of money you already have, invest it into stocks, bonds, a savings account, whatever you decide, and depending on how well managed the money is, you will earn a return on that money for as long as you keep it invested. In this model of income generation, you don’t necessarily need to do anything once the system or investment is in place. It’s not like working a job where you need to put in time and effort to earn your paycheck, the system does much of the work for you.

Although there are a number of ways to set up passive income in real life, you can also achieve this online. In fact, the vast majority of my business comes from passive income streams. Meaning, I create a product, I set up a system for marketing, sales and delivery, and if all goes according to plan, I earn income without having to directly sell myself or having to create or fill orders. Even though this method of income generation is called passive, it doesn’t mean you earn money for doing nothing. With successful passive income systems, a fair amount of work is required to get the system in place, and then some continual effort might also be required, but the system is automated, and the amount of continual effort you put into the system will also help determine how much you earn continually from it!

I hope that gives you some more clarity and insight into online passive income streams, and now I will introduce you to five online passive income methods that work and if you want to learn more about them, you can access my FREE Guide by clicking here!

5 Online Passive Income Strategies that Work!

1. Cash Back Online Shopping

2. Affiliate Marketing

3. Sell Your Original Artwork or Designs via Print On-Demand Marketplaces

4. Self Publish a Book

5. Create Digital Products to Sell on an E-Commerce Site

INSIDE THE FREE GUIDE YOU WILL LEARN

✔︎ Exactly how each of the 5 passive income methods work

✔︎ Suggestions for reputable platforms to use to get started with each

✔︎ Strategies for maximizing your earnings through each

The FREE Guide is 14 pages of additional information that you will not want to miss out on, but it is just too much to publish here, so CLICK HERE TO ACCESS IT NOW!

I hope this information helps you to start your own passive income stream whether you are someone looking for some extra cash on the side, or want to create your own passive income business online!

xoxo,

What I bought during the Sephora Sale

Just a heads up- this post is a significant departure from my usual content, but in an effort to create more content that truly brings me joy and also answers some frequently asked questions I thought I’d give it a go!

If you didn’t know, Sephora is currently holding one of their biggest sales of the year, which is a big deal because Sephora doesn’t usually have sales or offer discounts. If you are a makeup and skincare lover like me who drops a pretty penny every year on products from Sephora, you can appreciate how important it is to plan for and take advantage of a sale like this.

To be clear, the sale officially started on Friday April 26th and ends on May 6th, but was open first to Sephora VIB Rouge members, of which I am included. VIB Rouge (use code HEYROUGE) means that you spend something like $1000 or more a year in Sephora- which I absolutely do, mostly on high end skincare which can quickly add up. So, being VIB Rouge means you shop the sale first and you get the biggest discount- 20%… I’ll take it!

For those who are the standard VIB level, meaning you spend $350 a year in the store or online, the sale starts on May 2nd and ends on the 6th and this level gets 15% off with the code HEYVIB. Finally, the standard Beauty Insider level which is everyone who signs up gets 10% with the code HEYINSIDER and their sale dates are the same as VIB level.

Now, in case you have seen many, many blog, instagram and youtube posts about the Sephora sale with influencers sharing their picks and wishlist, let me explain to you why. This sale, along with the Nordstrom anniversary sale that happens during the summer are probably the biggest and most profitable periods for influencers that use affiliate marketing. Meaning, they share their picks with affiliate links and if you click on them and make a purchase, they get a cut of the sale. Now, I’m sure some people find this highly annoying, but it’s honestly a pretty fair system. When people shop online they don’t have the benefit of speaking to salespeople in store and so the influencer then becomes the salesperson, giving you recommendations and sharing their experiences with products. For their effort, they make a commission on the sale that might normally go to a sales person had you shopped in store. And, honestly, the commission isn’t as amazing as you might expect- depending on the affiliate marketing program an influencer belongs to, the commission could be something like 3%-15%. So, most influencers aren’t bringing home a full paycheck from an event like this, but would be luck to make enough commission to cover their own purchase.

Of course, I too belong to a few affiliate networks and although I don’t normally share these sorts of lifestyle picks, I do get a lot of questions about the makeup and skincare I use, so I thought I would let you all know what I purchased during the sale (I ordered on Friday morning and have already received my order) and also provide a few suggestions for products I didn’t need to purchase but would have if I was running low! Just fair warning, I am going to supply you with affiliate links and I do appreciate if you use them since it doesn’t cost you anything and it gives me credit for suggesting a product. Thanks in advance for helping me support my skincare habit!

So before I list out my purchases and suggestions, I want to let you know a little about my skin because I absolutely believe that all products do not work for all skin types and it’s important to use suggestions from people who have a similar skin type as you if you want to see similar results. I have very dry skin, it’s not super sensitive but it can be if I use too many harsh chemicals or exfoliants. I don’t get acne per se, but I do breakout hormonally around my chin mostly. I don’t have much in the way of blackheads or enlarged pores because I have dry skin, but I would categorize my breakouts as nodular (google it if you aren’t familiar) as opposed to white heads, papules or pustules (I felt gross typing that last one lol). My main skincare goals are to prevent and reduce fine lines and wrinkles, to lighten hyperpigmentation, and to brighten and even my skin complexion overall. And I certainly have found some great products that help me achieve those goals!

First, Tatcha The Essence: http://bit.ly/2LcVuPH

Facial essence waters are kind of a new thing in beauty and skincare that was introduced with the popularity of asian skincare products. You might think something like this is unnecessary or waste of money, but it’s soo good and absolutely necessary which is why I bought a new bottle during the sale even though I still have a bit of this left in my existing bottle. You use this essence water after you wash and tone by pouring a small amount in your hand and rubbing it into your skin. Since you don’t use a lot this actually last a very long time and the affects are significant. This essence softens your skin like nothing I’ve ever experienced. Literally, my skin feels as soft as a new born baby when I use this and it helps your serums you apply after it sink in and work even better. If you are familiar with the SKII facial essence water, this product is very similar, except its less expensive and I think it works better!

Next, Caudalie’s Vinoperfect Serum: http://bit.ly/2LbuiR8

Since I am something of a higher end skincare lover, I tend to cycle through a number of different serums, but this serum is one I often come back to. I haven’t used this in maybe a year since my last bottle ran out, but I’ve gone through several bottles over the last few years and love it. Remember I said my skincare goals were to get rid of hyperpigmentation and brighten my complexion- this does it! It also helps me clear up breakouts as well and is not filled with harsh chemicals so I can use it night over night without having to take a break from it because it doesn’t irritate my skin. I tend to use this serum only at night, although, it can be used during the day as well. I just have other serums I prefer to use during the day!

Next, Farsali Liquid Glass Serum/Primer: http://bit.ly/2VCgzXD

So this happens to be one of the new items I picked up during the sale that I really wanted to try out. I’ve never used it before but I’ve tried other things from this line and it comes highly recommended. Again, this is a radiance serum, but Farsali serums double as makeup primers and that is how I intend to use this product, as a serum/primer before makeup because I have dry skin. Now, Farsali is a brand I don’t think gets enough hype overall- they have a product called Skintune Blur which I kid you not, makes your skin look like an instagram filter in real life. Now, although that is always a great look, I don’t feel like I need that product because I don’t have enlarged pores. But, if you do, you might want to try Skintune Blur instead of this Liquid Glass. For me, I am beginning to understand more and more than I actually have pretty good skin overall and that although the matte makeup look is very in right now, I actually prefer a dewier makeup look, especially for spring and summer- and that is the concept of the Liquid Glass look!

Finally, Jouer Essential Lip Enhancer: http://bit.ly/2LdGMYv

As part of my nightly skincare regime, I like to use a very moisturizing lip balm and after searching through reviews on Sephora I have decided to try this one. Again, never used it before, but the reviews are great and it’s pretty affordable. In the past I have used the Dior Creme de Rose balm which I believe is now discontinued, and I’ve also gone through a few tubes of the YSL Volupte Liquid Color Balm in the Night Rehab Mask which is okay but pricey. Now, it might seem like an extra step to put on lip balm before bed, but I assure you, if you are someone who enjoys a full lip look, this is important. I don’t have the biggest or fullest lips naturally, but I’m also not at all interested in lip fillers. Instead, I use a natural lip care process including regular exfoliation and lots of thick lip balm at night to keep my lips as plump as possible. I find that this process actually helps to make lips look bigger and more even, and in turn makes it easier for me to enhance my lips with lip liners and lipsticks. In fact, my own mother accused me of getting lip fillers recently while we were face timing, and I had to give her a side view of my mouth to show her that they weren’t filled (you can always tell from the side view), they just appeared fuller from the front because I keep them plump with moisturizers. So, I recommend a night balm and I look forward to using this new one as part of my lip routine.

As I mentioned earlier, I also want to include a few items I would have purchased if I was running low but didn’t need right now. These are more favorites that I highly recommend!


Natasha Denona Camel Eyeshadow Palette: http://bit.ly/2LbXbgc

I am not the biggest collector of eyeshadow palettes, mostly because I have naturally gorgeous olive green eyes that I don’t want to overshadow (pun intended) with colorful eye makeup. So, I tend to keep my eye makeup simple and natural, and this little palette from Natasha Denona is absolutely one of the best things I have ever bought from Sephora. It is pricey for the amount of shadows you get, but the quality of the shadows and the pigmentation and blend-ability are so good, it’s worth it for me. I can do a stunning shadow look that compliments my eyes in what feels like seconds with this palette and I love that the colors are so straight forward that I don’t need to sit and think about what eye look I am going to do because the colors are just exactly what I need. The only eye shadow palettes I like even more than this are from Chanel and they are even more expensive, of course! Now that I think about it, this is the only eyeshadow palette from Sephora that I currently own. Everything else is Chanel or drugstore brands- I think that’s signifiant!

First Aid Beauty Ultra Repair Cream: http://bit.ly/2L9IBWx

So this cream is very necessary if you are someone with very dry skin. It’s a complete skin rescue and protectant. Sometimes I use this as my daily moisturizer, especially during winter, but usually I use it as necessary to fight off dry patches on my skin or deal with a chemical burn or irritation that can occur when I use too many hard products.

Bobbi Brown Vitamin Enriched Face Base: http://bit.ly/2L7zLIK

This product is another of my favorite primers. I am really into primers if you couldn’t tell! I think some people overlook primers because they think they don’t do much for your skin but in my opinion, as someone with dry skin, they really go a long way to provide extra moisture and a layer of protection between your skin and the chemicals in makeup that I really would prefer not to absorb. And again, I like to try out a lot of primers, but there are only a few I come back to. For example, earlier this year I bought the Tatcha Silk Canvas primer because I love my Tatcha products, and although it is a great primer, I didn’t like how it mattified my skin. It’s a great option for those with oily skin who want that Facetune blur affect, but for someone like me with dry skin, this vitamin face base is much more moisturizing and keeps my skin dewey.

Drunk Elephant T.L.C. Framboos Glycolic Night Serum: http://bit.ly/2VxzZNw

Like I mentioned, hyperpigmentation is one of my skin issues and so I have tried a number of didn’t chemical resurfacing serums and creams to even my skin tone, but this one is probably the best, especially for long term use. I firmly believe I see a difference using this serum overnight, that’s how good it is, and although I know I could use it every night, I don’t find that I truly need to. Usually, I will just use it for a few days if I have a break out and my skin tone evens out. Now, they don’t claim that this serum works for fine lines, but I think it does- I mean, it is a chemical resurfacing serum so it exfoliates the skin which means hyperpigmentation and fine lines should both be reduced and I think it does both for me. Again, this is another one of the more pricy skin care favorites of mine, but I will say a bottle lasts me at least a year so it is a good investment for my skin in my opinion.

Well, that is everything I wanted to share with you in case you are interested in shopping the Sephora sale. I realize this was mostly skincare, but that is usually what I buy from Sephora. Although I certainly love high end makeup, I actually find that when I have my skin in order, great products from the drugstore look just as good as the best makeup money can buy.

I hope you found this post helpful and again, if you are interested in shopping the sale online and learned about a new product you might want to try, I’d appreciate if you use my links to give me credit! Also- I’d love to hear about what products from Sephora you may be picking up during the sale or recommendations for other products you love that I might need to check out, so leave me a comment below!

xoxo,

How to Manifest Money by Decluttering Your Space

In today’s video I am going to declutter my home office with the intention of manifesting a whole bunch of money! No- I’m not going to be showing you how to use an app to sell things you aren’t using online, today I’m going to talk about a formula that I have used in the past to bring in serious abundance and show you how I’m going to do it again!

In the video you will learn about:

✔︎ The exact process I use and how I implement it 

✔︎ An awesome book you should read on the topic

✔︎ A simple but effective tool to keep you on track

✔︎ The AMAZING results I experienced in less than 2 weeks!


→ MENTIONED IN THIS VIDEO

✔︎ Where I’ve been: http://bit.ly/2I9CCP2

✔︎ Get Rich Lucky Bitch: https://amzn.to/2Vpshou

✔︎ Radiant Journal: https://theradiantshop.kelseychapman.com/journal

✔︎ Radiant Journal Sample: https://theradiantshop.kelseychapman.com/journal-freebie

Manifest Money by Decluttering Your Space

I hope this video and the process helps you maximize productivity and manifestation with your next declutter project! I’d love to hear your experience in the comments below and for more of the behind the scenes of my productivity, life and business, make sure you are following me on Instagram @MissTrenchcoat!

xoxo,

FREE BLOGGING EBOOK!

CALLING ALL BLOGGERS and aspiring bloggers as well! I’ve got a great FREE resource I want to share with you.

Let me introduce you to BLOG SMARTER, NOT HARDER: How to Start a Successful Blog that Attracts a Readership and Grows Your Influence Online!

This FREE 40 page ebook covers all the essential topics for starting a blog, especially if you are someone who is interested in using a blog to earn an income or as part of your online marketing for a business.

After reading the book, you will understand:

→ Why blogging is a helpful tool for growing your influence online

→ Which platform to choose for your blog

→  How to name your blog (and online brand identity if applicable)

→ How to develop great consistent content

→ The Do’s & Don’ts of good blogging ettiquette

→  How to get organized and manage your time for blogging

→ The software and hardware essentials you’ll need 

→ How to use other social media to promote your blog

→  How to take great photos for your blog

→  How to network with other bloggers to grow your following

→ How to monetize your blog

→  Great blog post ideas to get your blog started

→  And MORE! 

So, what are you waiting for?

Click here to access the FREE Blogging eBook and get started growing your influence online today!

xoxo,

ESSENTIAL TOOLS FOR WOMEN WHO WANT TO START AN ONLINE BUSINESS

Female Entrepreneur Online Business Toolkit, Free Class + PDF Guide

I have just created a new FREE online business training class I thought you’d want to know about called The Female Entrepreneur Online Business Toolkit!

CLICK HERE TO SIGN UP FOR THE FREE TRAINING AND PDF GUIDE!

In this class I discuss 30+ essential tools I use and recommend for online business including:

→ HARDWARE: Computers, data storage, photo/video equipment and office accessories
→ SOFTWARE: Word processing, photo/video editing, and business applications
→ WEB APPLICATIONS: Website building, hosting, plugins, and email marketing
→ BUSINESS PLANNING & COLLABORATION: Project management, video conferencing and team management.
→ BUSINESS INFORMATION & STRATEGY: Branding, platform development, content creation, advertising & marketing, business/income building

When you sign up, you’ll also receive a FREE PDF Resource Guide + Checklist to use to keep track of all the tools you are interested in for your business.

Female Entrepreneur Online Business Toolkit, Free Class + PDF Guide

As always I hope you find this video class informative and best of luck to you as you build your business!

xoxo,

3 Rules for Naming Your Business

3 Rules for Naming Your Business

3 Rules for Naming Your Business

One of the most frequently asked business questions I receive revolves around how or what to name your business. I can understand why, names are important. Your business name could make or break your business. A good name can evoke solid brand recognition and a bad one can cause confusion or even legal trouble. I’m sure there is plenty of advice I could give you on naming your business that would most likely cause you indecision and make the process more difficult for you, so today I want to keep things simple and share three major rules to follow when naming your business.

Rule #1: Choose a name that is available

This first rule sounds like common knowledge, but let me tell you, I see examples of people using unavailable names for businesses all the time. So, I’ll keep this black and white for you- if you want to use a name for your business you MUST do your due diligence to ensure it is not the same or similar to another existing business that operates within your industry. Google the heck out of the name you want to use and check for social media handles as well. Using the same name as another business is problematic because it puts you in a situation where you could be in legal trouble, and using a name that is similar to another business is an issue for your branding because it causes confusion. I have seen examples of businesses that have used names that are similar or variants of another more popular existing business, and although I don’t know for sure that all the business owners where trying to piggy back on the success of the original, that is definitely something people do and it always, ALWAYS ends up hurting the variant business while boosting your competition. Choose an original name and if you are in any doubt over whether your name is too similar to another business, go back to the drawing board. No name, no matter how seemingly perfect, is worth the headache and hassle that results if it’s not wholly original.

Rule #2: Choose a name that is relevant

Again, I think this seems like a common knowledge rule but I suppose the concept of relevancy is subjective. When choosing your business name you want to make sure the name you select is relevant to the products or services your business sells. Names that are “inside jokes,” convoluted or infer a meaning that is not in line with your products WILL confuse people. How do you know if a name is relevant to your business? Ask people. Literally tell people the name of your business and ask them to guess what the business does or sells. Don’t tell them ahead of time what your business does, make sure they are going in blind when they give your opinion or else you could get mixed messages. Now, there are some examples of business naming techniques that are not necessarily relevant but still work. For example if you come up with a business name that is an original word or term (think Uber) or if you use your name for your business (and the business revolves around you or your services) those situations are common and acceptable.

Rule #3: Choose a name that is flexible

Once you have a name that is available and also relevant, you then need to double check that the name is flexible enough to apply even if your business expanded. Sometimes business’ start off small with just a small niche of products and then over time grow into new niches and new markets. No matter whether or not you ever intend for your business to expand in the future, do a flexibility check on the name. Think about some different business directions you could move into with the name of your business remaining relevant. If you do have plans for your business in the future, it’s definitely important that you think about how your name would be affected by that growth and plan for that ahead of time.

Now that you know these key rules, there is one more piece of advice I have for you when it comes to naming your business- don’t overthink it! I know this post may have a serious tone that could cause some of you to hesitate on naming their business and therefore hesitate on moving forward with your business but the truth is that there really is no perfect business name and if you do make a mistake naming your business it’s not the end of the world, or your business, in most cases. You can change your business name in the future if success causes a necessity- I’d say that’s a good problem to have. And if you use a name that doesn’t work and your business doesn’t take off, you can change it and try again with no one much the wiser. For most of you out there, you won’t even fall under either of those two situations and you will be able to make due with whatever business name you started with. Yes, your business name is important, but there are so many more important things that will reflect on your business like quality of products, customer service and overall branding. So don’t sweat it if you can’t come up with a genius business name, because most of the business world makes it work without a knockout name!

I hope these rules have given you some valuable advice as you move forward with naming your business. Of course, once you get your name worked out the real work begins if you intend to create a successful brand and business. So if you need more strategies and advice for creating a business, particularly an online business, I welcome you to sign up for my FREE On-Demand Video Training ENTREPRENEURSHIP IS THE NEW BLACK. This training is jam packed with key information and strategies for you to use as you build your business online!

xoxo,

How to Use Instagram Stories to Grow Your Brand & Business?

How to Use Instagram Stories to Grow Your Brand and Business

How to Use Instagram Stories to Grow Your Brand & Business?

If you’ve been a follower of mine for a while, you know that Instagram is one of the main platforms I use to grow and promote my business online. I’ve written before about how I made $1,000 in one day from a single picture, and I’ve explained my best tips for growing  your following, but today I want to tackle a new topic, the Instagram Story! For those of you who aren’t familiar, your Instagram Story is a live “in the moment” timeline separate from your standard Instagram feed. In your standard feed, you post pictures and videos with tags and descriptions that remain as a permanent part of your account unless deleted, but the Instagram Story feature is a short-term snapchat like feed where pictures and videos disappear after 24 hours and the maximum video length is 15 seconds. You access your Instagram Story through the camera icon on the top left side of your home feed and can view the Stories of those you follow at the top of your home feed or by tapping on their profile picture if its highlighted with an orange circle. Now, Instagram is always changing and updating and their Stories feature has probably received some of the most interesting updates of all in recent months. So I’d like to share some practical strategies related to these updates!

>> CLICK HERE TO FOLLOW ME ON INSTAGRAM @MISSTRENCHCOAT! <<

(It’s a great way to thank me for my awesome strategies and helpful advice!)

What to Share on Instagram Stories vs the Standard Feed?

One major question that online marketers and business owners ask often is what you share on your Story vs your feed. Since the two have different parameters, it’s important to optimize the content you are putting on each. As you know from my previous posts on IG, the standard feed requires high quality images, styled photos and carefully edited promotional videos that fall in line with your branding and business products, services and goals. The Story, however, is a place where you can have a bit more fun, show the behind the scenes of your brand and business and worry less about quality and more about sharing your brand story. On the IG Story feature, I’d recommend sharing content from other platforms like blog posts and youtube videos- just a quick shot of the content with a call to action for your audience to check it out. Video footage of your workspace, projects or processes that gives your audience a peek behind the scenes is also a productive use of the feed. Since your posts to the IG Story only last 24 hours, it’s also a great place to make quick announcements, run sales, poll your audience with a quick question or share a bit more of your personality through images and videos that show your audience sides of you, your brand and your biz that they might not see interacting with your more formal content. Selfies utilizing the Stories’ SnapChat like filters, videos of your daily routines, or even quick product shots throughout the day can help boost your business without seeming like spam in the more temporary format of the feed.

How to Grow your following via Instagram Stories?

The great thing about Instagram Stories that other short term photo and video sharing platforms like SnapChat lack is the integration of discovery through your Story. Unless you specifically change your IG Story settings, your story is visible to the public, not just those that follow you. You do have the ability to block specific individuals from viewing your story, but overall, when you keep your story public, it helps increase discoverability if you optimize the content on your Story. You can do this by using text hashtags and geotags in your IG Story posts as often as possible. When you do so, these tags integrate your story into feeds that other users are searching through for Stories in their area or via hashtags which are the default search feature of content on Instagram. You should only use one or two of these features at a time, and of course, always use relevant hashtags and geotags in your Story posts, but when you do, you increase the likelihood of your Story being discovered by other users searching for topics similar to the content you are sharing.

How to Monetize your Instagram Story?

For a few years now, Instagram has unfortunately built up a reputation as being unfriendly to online business and marketers. Yes, it’s a fast growing platform that has helped many build their brands however, it always lacked a direct linking feature that would help convert your Instagram followers into customers. In terms of the standard IG Feed, their is just one single place you can put an active clickable link, and that is in your profile. I’ve talked about getting around this with short links in post descriptions, but since no links within the description are clickable, it makes conversions more difficult as followers need to physically type in the link address instead of clicking to move to a webpage. However, Instagram Stories has recently updated to give you the ability to add a link to your Story posts! When you take a picture or video in the IG Story feature, you will see an icon of a chain link on the upper tool bar that allows you to any webpage. Users then need to swipe up on your IG Story post and the link is opened within a browser inside the app. This seriously changes the game for business on Instagram because you can now link directly to your product and service pages, opt-ins, or content on other platforms, giving you a much stronger conversion than ever before.

I hope these strategies have given you some additional insight in how to use Instagram and specifically it’s Story feature to grow your brand and business online. If you enjoyed these strategies and would like to learn more about growing a successful brand online, I welcome you to sign up for my FREE On-Demand Training called Entrepreneurship is the New Black! This training is jam packed with information and strategy for you to make the most of your online platforms, including Instagram to support the development of your brand or business online!

xoxo,

Introducing the Upgraded Empire Building, a Modern Approach to Building a Successful Online Business!

Welcome to Empire Building, a Modern Approach to Building a Successful Online Business, created by me, Alexis Giostra. Empire Building is a self-paced online business course that teaches my 5 Pillar Method for Building a Business Online using tried and true methods and principles that I have learned as I have built my own media business over the past 8 years. Whether you are looking to start a Blog or YouTube channel to earn an extra income, or want to start your own Online Shop that gives you the flexibility of working from home, Empire Building is your guide to setting up and maintaining a successful business online!

At the Core of Empire Building is a lesson plan of 6 Video Lecture Modules that include guided workbooks with numerous activities and worksheets to help you apply the lessons of the course to your business. The first five modules of the program cover each of the 5 Key Pillars to Online Business Success, and the sixth module, Business Administration, will cover key topics aspiring business owners and entrepreneurs should know in order to manage their business successfully.

The 5 Pillars of Empire Building

The Empire Building Model is a structured blueprint for building and marketing your online business from the ground up. The model begins with Branding, the foundation of a good business and is crowned with Income, diversifying monetization so you can earn more while working less.

Within each module is a wealth of information, tips, tricks and a series of worksheets designed to help you make the most of the content while creating the foundation of your own business. These worksheets aren’t just learning activities, but powerful tools that will help you build your business as you work through them.

Bonus Upgrades

Empire Building now includes 4 NEW Upgrade Blueprints to cover some specific topics in depth outside of the individual Blueprints, as well as a few Video Master Classes on dedicated topics.

The 4 Upgrade Blueprints Include:

  • Writing Your Business Plan
  • Creating Click-Worthy Headlines & Content
  • Pricing Strategies
  • Email List Building

Bonus Master Classes:

  • Blogging Master Class
  • New Year Business Planning Session
  • Planning for a Successful Holiday Promotion

New Content & Updates

Because the climate for online business and digital marketing is always changing, as a member of Empire Building you will automatically receive all future content and updates to the program. Although I have some amazing bonus content already created, I am always planning more and new content and resources are added to the course multiple times a year!

Mentorship & Business Consulting

But great content, bonus’ and continuous updates are just the beginning! Empire Building is also meant as a mentorship opportunity where you can get my help and advice while you are creating your own business, piece by piece!

Private Facebook Group

As a member of Empire Building you will be given access to a dedicated member’s only Facebook community where you can interact and network with the other students within the course. Empire Building boasts a roster of many excellent online business owners and entrepreneurs with a variety of business’ and experience. Here is a sampling of the types of business you can network with inside the Facebook group:

  • BUSINESS SERVICES: Business Coaches, VA’s, Editors
  • HEALTH & WELLNESS: Wellness Coaches, Nutritionists, Trainers, NPO, Women’s Wellness
  • FINANCE: Accountants, Bookkeepers, Financial Planners
  • IT/WEB: Designers, Bloggers, YouTubers, Social Media Pros
  • SPIRITUAL: Reiki Practitioners, Tarot Readers, Astrologists, Ministers
  • ARTS/CRAFTS: Writers, Novelists, Hand Crafters, Musicians, Actors, Fine Artists, Makeup Artists, Photographers
  • AND MORE!

Mentorship with Alexis

An additional bonus of Empire Building is that you have access to Alexis as your personal business mentor. This means that any questions or concerns you have about your situation can be brought directly to her and she will work with you to ensure you are getting the answers, support and resources you need. Empire Building is truly a unique program, because as a member you are given direct one-on-one access to the creator and Alexis will give you her best advice to help you advance in your situation!

Optional Consulting Path

Empire Building also includes an optional consulting path where you can upgrade to receive one-on-one calls with Alexis to help you apply the lessons in the course to your business and get you moving forward with a personalized plan for your year. You can choose to purchase this path of the program outright OR you can start with the basic Blueprint Path that gives you access to everything mentioned previously, and then upgrade to consulting by simply paying the difference between your initial investment in the program and the current price of the consulting option.

The consulting option is called Architect Path and it includes:

  • EVERYTHING ALREADY OUTLINED ABOVE
  • ONE (1) 60-MINUTE QUICKSTART CALL OR SKYPE SESSION WITH ALEXIS TO HELP YOU IDENTIFY THE IMMEDIATE STEPS TO TAKE TO BUILD YOUR BUSINESS AND BRAND
  • ONE (1) 90-MINUTE BUSINESS PLANNING SESSION WHERE ALEXIS WILL HELP YOU MAP OUT PLANS FOR PLATFORM DEVELOPMENT, CONTENT AND BUSINESS PROJECTS FOR THE NEXT YEAR

Deciding Your Path

To recap, let’s cover the options you have to join Empire Building and work with Alexis to build your online brand and business moving forward!

Blueprint Path

Blueprint Path is a full membership level of Empire Building that includes the following:

  • Full Membership into the Empire Building Course Website
  • 6 Video Modules and coordinating Blueprint Workbooks and additional resources
  • 4 Bonus Upgrade Blueprints & 3 Bonus Video Master Classes
  • Access to the Private Facebook Community
  • Unlimited Q&A Mentorship with Alexis
  • All future updates and upgrades to the program

Architect Path

Architect Path is a full membership level of Empire Building that includes the following:

  • EVERYTHING listed above in Blueprint Path
  • One (1) 60-Minute Quickstart Consulting Call with Alexis
  • One (1) 90-Minute Business Planning Call with Alexis

So, are you ready to get started building your own online business with me? Great! I’m so excited for the chance to work with you, but you will need to act fast to secure your spot in my consulting path. I only open limited for the Architect Level Path at a time, so if you want in on serious one-to-one consulting with me, you need to act fast!