Business

Tax Tips for Entrepreneurs & Small Business Owners

My 5 Best Tax Tips for Entrepreneurs & Small Business Owners

It’s officially tax season. While the average person might find filing taxes a bit stressful, those of us running businesses can easily become overwhelmed with the task that often requires a lot of organization and paperwork. If you are a super organized business owner (lucky you- this isn’t necessarily me) you may have been keeping excellent records all year that will make tax season a breeze. But if you are not, and you are like me and you end up doing a bulk of your tax paperwork prep right before you get to filing, then I have some practical tips for helping you stay cool, calm and collected during the process. These tips aren’t related to tax code knowledge itself. For that, you will want to consult a professional or the IRS or tax bureau in your locality. Instead, I am going to focus on practical organization tips that have helped me overcome the overwhelm that tax season can bring and help you make the process easier for yourself in the future as well. From my personal experience, most of the stress of the tax process isn’t necessarily related to the work itself, it’s related to what we believe is a complicated process that carries dire consequences if executed on incorrectly. This is not accurate, so let me share some personal insight and tips with you.

My 5 Best Tax Tips for entrepreneurs and Small Business Owners

Get Started ASAP: In the U.S. we have a window of several months in which to file our taxes for the previous year and it can be so temping to put off working on your taxes until the deadline approaches. However, unless you have a significant reason for deferring the task (or know you need an extension) aim to get the work done sooner, rather than later. This isn’t just a practical tip, but its a psychological hack to help you feel more confident. Delaying the inevitable only increases stress, and stress leads to pressure that could cause you to delay too long or make mistakes once the time comes to execute. By started earlier in the season, it will give you more time and confidence to relax and take your time to get the job done right.

Document the process: No, I don’t mean take photos of you doing tax prep to share for Instagram, although I guess you could do that. I mean as you go through the process of working on your taxes keep notes on what you are doing, why, the questions that arise, the documents you refer to and the solutions you find. This can help you in a few ways. First, you will have a written record and system for your tax prep next year which will make it much easier for you in the future. Second, in the off chance you end up being audited, at least you have a record of your process to understand what you did and why- so you can verify your work or find the errors and correct them.

Familiarize yourself with last years tax return: If you have filed taxes for your business in the past, I recommend reviewing your tax documents from the previous year (or even years) to help familiarize yourself with the process. I happen to use turbo tax software myself to file, and it actually keeps my previous years records in line as I am entering the data for my current year. This helps me when I get to a line I might not remember, to understand what I did before so I can remain consistent.

Use separate accounts for your business: This tip may not help you when you are filing your taxes this year, but if you aren’t yet using separate accounts for your business, you will want to start doing this asap. I know it seems like such a little thing, especially if you are a solopreneur like me, but having separate checking, savings and credit accounts for business use will actually make it much easier for you to prepare your taxes because you don’t need to search through personal accounts for business expenses. When everything for your business is kept on it’s own, even if you weren’t particularly organized throughout the year, you have everything in one place that is easier to organize when the time comes.

Don’t stress, seriously: I remember my first time filing taxes for my business. Stressing and pouring over numbers on spreadsheets to ensure I didn’t make even a single tiny mistake, for fear that I would go to jail for tax evasion if my filing wasn’t perfect. Then, after it was all done and I saw how how simple the process was, I began to relax. Over time, and through talking to different business owners and tax professionals, I’ve learned that the process of tax preparation doesn’t require a degree for a reason. Taxes might seem intimidating, but truthfully, the process isn’t difficult to understand (this could be different in other countries/situations). The government just wants you to pay them, so doing your taxes might seem scary, but it’s actually pretty easy. If you wanted people to give you money, wouldn’t you make the process as easy as you could? As long as you follow directions and don’t lie, nothing bad can happen to you. Honest mistakes happen, and I’ve definitely made them, but if you find a major error you can submit an adjusted tax return to correct it. And if you do something major that doesn’t make sense to the government, that’s what audits are for, to check your work. I can say this having been audited as well, that as long as you know what you did and had what you believed to be a solid reason why you did it, you’ll be fine. In fact, the one time I was audited, they ended up giving me back more money which I totally didn’t understand, but thanks for being honest on your end too, government!

Looking for more great online business resources? Click the image above to get your Online Business Toolkit today!

So those are my 5 best tax tips for entrepreneurs and small business owners. I do hope these tips help you to remain calm and relaxed during the somewhat uncomfortable process of tax preparation. Remember, although paying taxes isn’t the most exciting thing, if you are doing so on behalf of your own business or entrepreneurial endeavors, it means that you are living your dream and producing something of value to society. So, all negative connotations of paying taxes aside, I consider it a privilege and responsibility I have that is par for the course of living the life I choose to live.

In case this wasn’t clear from the start of the article, I just want to say that although I am an entrepreneur/small business owner, I am not a tax professional, and I am not affiliated with any tax bureau’s or services, so this is purely anecdotal information meant to ease your mind. If you have questions about tax preparation or tax laws, definitely seek the advice of a professional or the government. I hope you found this article enlightening and I would love to hear your feedback in the comments.

xoxo,

The Marketing Secrets Behind the SOLD OUT Shane Dawson x Jeffree Star Conspiracy Collection

The Marketing Secrets Behind the SOLD OUT Shane Dawson x Jeffree Star Conspiracy Collection

This live class replay is a Business Case Study of one of the most successful beauty collaborations in the history of YouTube, the Shane Dawson x Jeffree Star Cosmetics Conspiracy Collection. In this class lecture and open Q&A I will share the seven marketing secrets behind the success of this iconic launch!

Enjoy!


→ MENTIONED IN THIS VIDEO

✔︎ WORK WITH ME IN EMPIRE BUILDING

✔︎ Shane Dawson series link

✔︎ Sign Up for Future workshops & additional online business information

xoxo,

The Marketing Secrets Behind the Sold Out Launch of Shane Dawson x Jeffree Star Cosmetics

For those of you who missed last week’s video, I shared an exciting update; the title and topic of the online business class I planned for Friday, November 22nd @ 1pm Eastern!

THE MARKETING SECRETS BEHIND THE SOLD OUT LAUNCH OF SHANE DAWSON X JEFFREE STAR COSMETICS!

I’m SUPER PUMPED about this class!

For those of you who follow YouTube news, you likely already know a thing or two about this most talked about launch and event in YouTube’s history. But, one thing I don’t see anyone else talking about in terms of the success of both the video series and the cosmetics collab is the marketing process that went into making the launch a complete success.

Since I am well versed in online marketing strategy, one of the things I love to do is dissect a marketing campaign or launch to understand what went right (so I can learn from the experience and apply to my own business) and what went wrong (so I too can avoid those mistakes). And since this was such a visible and highly anticipated launch, I thought it would make the perfect business case study to break down for those within my community who are also interested in learning and advancing for their own business.

So, I wanted to make sure you were aware of the upcoming live class and had it scheduled into your planner so you could join me and we could chat about the marketing secrets that made that launch a success!

The class will be streamed live on my youtube channel on Friday November 22nd @ 1pm EST (New York City, NY, USA Time Zone) and I will be sending out another email the morning of the event with the direct link, so if you want to join me and would like the reminder, as well as some additional information and Q&A, click here to make sure you are signed up for the interest list! If you’ve signed up already, no need to sign up again- this email is just a friendly reminder!

In the meantime, I would love to hear your thoughts on the Shane Dawson x Jeffree Star Cosmetics collab and series, so send me your questions or feedback and I’ll consider including or integrating it into our discussion outline!

Can’t wait to see you on Friday!

xoxo,

How to Create an Easy Holiday Promotion for Your Business!

How to create a Holiday Promotion quickly and easily!

3 Steps to Creating a Stress Free and Profitable Holiday Promotion

With the holiday season quickly approaching, now is the perfect time to quickly arrange for a holiday promotion for your business. The Thanksgiving to Christmas time period tends to be an extremely profitable season for online shops and businesses, with many retailers seeing exponential sales and traffic in this time with the aid of some well planned and executed holiday sales. Now, if you have never planned out a holiday promotion, or have yet to do so this season, I’m here to tell you that the process is much easier than you think and doesn’t have to involve complicated marketing planning or lots of time and effort. You do still have plenty of time to pull off a successful holiday promotion without stress or extra long work days, but you do need to act fast to get your plan in place to maximize sales before Black Friday kicks off in a few weeks! In order to help make this process even more streamlined for you, I have also created a free DIY Holiday Promotion Planning Guide that you can use to plan and keep track of your promotion. CLICK HERE to get the FREE Guide and get started today!

Step # 1: Decide the logistics of your promotion

There are many types of promotions and sales specials you can run during the holiday season to drum up excitement for your business and increase traffic and check totals in your shop. You can do something as simple as create a special coupon code for a percentage off items in your shop, you can put together bundles of popular products that coordinate, or simply discount your best sellers. You can make your sale as simple or complicated as you’d like and do one or more of these things, but decide what works for you and your business and of course, plan out how long you want these promotions to last. I’d highly suggest running a sale on Black Friday at the very least. Personally, this year I plan to create some limited time only bundles, provide a coupon code to VIPs on my email list and social media followers, and I also plan to host a giveaway to entice sales during my promotion which will last 3 days from Black Friday to Sunday. If you don’t want to discount your products due to product constraints, you can also create non-sale promotions that include either a giveaway wherein customers during the time frame are opted in to win a prize. You can offer a digital freebie to drive traffic to your shop or even give a free gift with purchase. Think about what will work for your sales goals and business and outline the details of your promotion asap!

Step #2: Shoot your promotional images

If you run an online business, you know how important great product and styled shots are to driving sales. Once you know the parameters of your promotion, you can arrange for a quick photoshoot and get all your images ready for your shop, social media and any ads you may run. If you don’t feel confident in your photography skills or need help understanding how to take great photos that sell, definitely check out my Charmed Digital Styling Lightroom Photography Course. It’s a video module based course with 3.5 hours of content that you can watch while taking notes and arranging your own photos. In the course I teach you everything you need to know to quickly get your styled photography under control and streamlined to make shooting promotional images a breeze! I’d highly recommend taking the course if you need great photos for your holiday promotions, it will save you time and money in the short term if you are someone who pays for stock photos, and the course even includes photoshop tutorials that will teach you how to create promotional sales graphics and advertisements as well!

Step #3: Start spreading the news

Once you have your promotion planned and your images are ready to go, you can start sharing the news of your promotion through your various communication methods and continue to do so through the duration of your sale. I’d suggest starting to actively promote your holiday sale anywhere from 2-4 days before it begins using any and all methods you use to communicate with your customers. If you have an email list, you will want to send a list to your email a few days before the sale starts and give some previews of the sales to come, and if you use social media or YouTube, make sure you tell your audience in these locations as well. If you use any methods of advertising, you also want to get those set to go for about three days out from the sale to drum up excitement and provide a call to action to get new potential customers onto your list. Finally, if you have an affiliate program or even a network of friends who can help you spread the word, make sure you coordinate with them on promotional messages and details that they can share with their audience as well. It’s the holiday’s after all, so the more the merrier when it comes to cross promoting sales and specials!

That’s it! Three easy steps to a stress free and profitable  holiday promotion. You still have time to get your promo planned and off the ground and I’d highly suggest planning something rather than nothing because failing to promote during the holidays means you are leaving a lot of money on the table. Make sure to grab my free DIY Promotion Planning Guide to help keep you on track!

Wishing you a productive and successful week and holiday season ahead!

xoxo,

Alexis-Signature

CEO Strategy Day

Earlier today on Instagram (make sure you are following me @MissTrenchcoat!) I shared that on Friday I dedicate the day to what I like to call my C.E.O. Strategy Day. It stands for Creative Entrepreneur Optimization- and it’s a day where I perform tasks that align me to my highest self.

Although I consider this specific concept of my own design, it was inspired by the concept of the Artist’s Date from Julia Cameron’s book, The Artist’s Way. Essentially an Artist’s Date is when a creative takes themselves out for a date with their own creativity. They spend the day indulging their passions and refilling their creative energy and drive.

Now, although I absolutely consider myself a creative and something of an artist, I had a hard time executing the Artist’s Date the way Cameron described. I liked the idea of having a date with myself where I filled my own creative cup, but the activities she described just didn’t do it for me because they were very much focused on the outside world and I’m much more focused on cultivating my inner world. I’m definitely someone who believes that to expand, we must go inside ourselves and cultivate a specific mindset and energy for manifesting creativity and our dream life- so I adjusted her concept to align with my own priorities.

For me, a C.E.O Strategy Day can be spent on any activities I feel need dedicated time, but aren’t always prioritized during the week. I have three categories of activities I focus on- all of which are intended to help me manifest into the physical world my thoughts, desires and goals. The categories are physical, mental, and daily life, but because I have to give everything a really fun, high vibe name, we’re gonna call these categories Self Care, Gold Mind, and Life Style!

I think Self Care is probably the easiest category for everyone to understand. Tasks related to self care would literally be anything that helps me bring my physical body into alignment with my highest concept of myself. So tasks include essential hygiene, skincare, massage, exercise, and even daily fashion and beauty. Yes, even on my day off I wake up and do some level of hair, makeup and outfit because my highest self shows up for my life every single day!

Next, let’s talk about Gold Mind, I just love that phrase, don’t you? So this category is all about tasks that help me to expand my mind and consciousness so that I can increase my capacity and influence my neural net. If you want to change your life you literally need to change your mind through mental alchemy. I want my mind to transmute my thoughts and ideas into pure gold. So, I regularly attend to my mind by consistently feeding it new ideas and experiences. I may meditate, astral travel, practice remote viewing, read a book, chant a mantra, learn a skill, perform necessary research for my business, or even just listen to music to adjust my vibration. Anything that I know changes my mind will change what I manifest in my life.

Finally, we come to Life Style! Now, you might think that this category doesn’t seem to fit in the vibe of the C.E.O. Strategy Day but it is soo necessary. Life gets busy, little daily life tasks fall through the cracks all week long, and part of me embodying my best life is making sure all the details of my life are attended too. On top of that, I know there are little things we can do to organize our lives, homes, businesses, etc, to help things move smoothly in the future. So I make sure to constantly upgrade areas of my life that are falling behind and make sure every detail of my world is in line with my dream life. So, tasks that fall into this category might be shopping, returns, reviewing financials, sending cards or gifts, touching base with important contacts, cleaning and organizing. Whatever details of life that aren’t attended to during the course of a week, I take time to make sure nothing important in my life slips through the cracks.

Okay, so now that I’ve explained my C.E.O. Strategy Day concept, I have a little gift for you to use if you want to execute on this concept as well! Because the tasks of my C.E.O. Strategy Day always vary, I do like to make a plan of attack for what I’ll be tackling that day. I always list the tasks out in my planner, but to simplify this process for you, I’ve designed a little smartphone enabled graphic that you can keep and refer to when you are planning for your C.E.O Strategy Day! Each category of tasks are listed out and you have a space to write down up to 3 tasks to complete for each. Don’t overwhelm yourself with the list- make sure you are tackling things that you can complete and that you know will help you align to your best life and highest self. This concept is all about helping you raise your vibration by seeing and feeling the results in your physical life! This isn’t just another task list- for me, this is like the greatest thing I plan for all week because it’s focused on me becoming the best version of me and making my dreams a reality!

I hope this concept helps you to bring your goal and dreams to fruition as well! Make sure to let me know how it goes!

xoxo,

How to Use Instagram to Promote Your Business in 2019!

DOWNLOAD FREE IG PLANNER: http://bit.ly/ig-planner

In today’s video I am going to teach you how to use instagram to promote your business in 2019! This class will teach you how the set up an instagram business account, how to use the key instagram posting options, and how to use your unique branded content to attract and grow a following on Instagram that converts to customers no matter what products or services you sell or promote online.

#INSTAGRAM#INSTAGRAMPLANNER#SOCIALMEDIAMARKETING

___

→ MENTIONED IN THIS VIDEO

✔︎ Entrepreneurship is the New Black Merch: http://bit.ly/entrepreneurmerch

✔︎ Out of Office Merch: http://bit.ly/outofofficemerch

✔︎ Daily Essentials Merch: http://bit.ly/dailyessentialsmerch

✔︎ Studio Lights: https://amzn.to/2HJzTJw

✔︎ Photography Reflectors: https://amzn.to/2HIHiJ3

✔︎ ONLINE BUSINESS TOOLS: http://bit.ly/onlinebiztoolkit

I hope this video and the FREE IG Content Planner help you to create and grow an amazing following for your business! Let me know how things are going for you and make sure to follow me on Instagram @MissTrenchcoat so we can talk more about it there!

xoxo,

The Work Day of a Passive Income Entrepreneur

Hello Charmed Ones!

I have a special little treat for you- a midweek video! I am trying to get back into the swing of posting my 2 weekly videos again and I recorded a work day in the life for you focused around my tasks as a Passive Income Entrepreneur. I hope you enjoy this video and learn a thing or two about the systems I build to support my business.

Follow me around as I show you my routine, walk you thru how I create passive income opt-ins and discuss some new products with you! If you are interested in build online passive income systems for your business, I welcome you to check out the blog post and download the FREE PDF Guide we created in this video to help you get started: http://bit.ly/freepassiveincomeguide


→ MENTIONED IN THIS VIDEO

✔︎ Guided Meditations: https://apple.co/2VN7kUJ

✔︎ High Vibe Bible: http://highvibebible.com

✔︎ Master Planner: http://bit.ly/masterplanners

✔︎ Master Project Planner: https://amzn.to/2vKXTqk

✔︎ You Got This: https://amzn.to/2H2DDpc

xoxo,

5 Online Passive Income Strategies that Work!

If you are curious about online passive income and want to get started executing on strategies to earn money without continual effort, I have put together a FREE PDF Guide to walk you through five methods to use to earn passive income. I’ll also provide suggestions for platforms to get started with each, and I’ll provide the essential strategy for maximizing earnings through each method.

If you are new to the concept of passive income, let me give you a brief explanation. Passive income is a type of income where you set up a system and it generates ongoing revenue. A basic example of this would be investing in financial markets. You take a certain amount of money you already have, invest it into stocks, bonds, a savings account, whatever you decide, and depending on how well managed the money is, you will earn a return on that money for as long as you keep it invested. In this model of income generation, you don’t necessarily need to do anything once the system or investment is in place. It’s not like working a job where you need to put in time and effort to earn your paycheck, the system does much of the work for you.

Although there are a number of ways to set up passive income in real life, you can also achieve this online. In fact, the vast majority of my business comes from passive income streams. Meaning, I create a product, I set up a system for marketing, sales and delivery, and if all goes according to plan, I earn income without having to directly sell myself or having to create or fill orders. Even though this method of income generation is called passive, it doesn’t mean you earn money for doing nothing. With successful passive income systems, a fair amount of work is required to get the system in place, and then some continual effort might also be required, but the system is automated, and the amount of continual effort you put into the system will also help determine how much you earn continually from it!

I hope that gives you some more clarity and insight into online passive income streams, and now I will introduce you to five online passive income methods that work and if you want to learn more about them, you can access my FREE Guide by clicking here!

5 Online Passive Income Strategies that Work!

1. Cash Back Online Shopping

2. Affiliate Marketing

3. Sell Your Original Artwork or Designs via Print On-Demand Marketplaces

4. Self Publish a Book

5. Create Digital Products to Sell on an E-Commerce Site

INSIDE THE FREE GUIDE YOU WILL LEARN

✔︎ Exactly how each of the 5 passive income methods work

✔︎ Suggestions for reputable platforms to use to get started with each

✔︎ Strategies for maximizing your earnings through each

The FREE Guide is 14 pages of additional information that you will not want to miss out on, but it is just too much to publish here, so CLICK HERE TO ACCESS IT NOW!

I hope this information helps you to start your own passive income stream whether you are someone looking for some extra cash on the side, or want to create your own passive income business online!

xoxo,

What I bought during the Sephora Sale

Just a heads up- this post is a significant departure from my usual content, but in an effort to create more content that truly brings me joy and also answers some frequently asked questions I thought I’d give it a go!

If you didn’t know, Sephora is currently holding one of their biggest sales of the year, which is a big deal because Sephora doesn’t usually have sales or offer discounts. If you are a makeup and skincare lover like me who drops a pretty penny every year on products from Sephora, you can appreciate how important it is to plan for and take advantage of a sale like this.

To be clear, the sale officially started on Friday April 26th and ends on May 6th, but was open first to Sephora VIB Rouge members, of which I am included. VIB Rouge (use code HEYROUGE) means that you spend something like $1000 or more a year in Sephora- which I absolutely do, mostly on high end skincare which can quickly add up. So, being VIB Rouge means you shop the sale first and you get the biggest discount- 20%… I’ll take it!

For those who are the standard VIB level, meaning you spend $350 a year in the store or online, the sale starts on May 2nd and ends on the 6th and this level gets 15% off with the code HEYVIB. Finally, the standard Beauty Insider level which is everyone who signs up gets 10% with the code HEYINSIDER and their sale dates are the same as VIB level.

Now, in case you have seen many, many blog, instagram and youtube posts about the Sephora sale with influencers sharing their picks and wishlist, let me explain to you why. This sale, along with the Nordstrom anniversary sale that happens during the summer are probably the biggest and most profitable periods for influencers that use affiliate marketing. Meaning, they share their picks with affiliate links and if you click on them and make a purchase, they get a cut of the sale. Now, I’m sure some people find this highly annoying, but it’s honestly a pretty fair system. When people shop online they don’t have the benefit of speaking to salespeople in store and so the influencer then becomes the salesperson, giving you recommendations and sharing their experiences with products. For their effort, they make a commission on the sale that might normally go to a sales person had you shopped in store. And, honestly, the commission isn’t as amazing as you might expect- depending on the affiliate marketing program an influencer belongs to, the commission could be something like 3%-15%. So, most influencers aren’t bringing home a full paycheck from an event like this, but would be luck to make enough commission to cover their own purchase.

Of course, I too belong to a few affiliate networks and although I don’t normally share these sorts of lifestyle picks, I do get a lot of questions about the makeup and skincare I use, so I thought I would let you all know what I purchased during the sale (I ordered on Friday morning and have already received my order) and also provide a few suggestions for products I didn’t need to purchase but would have if I was running low! Just fair warning, I am going to supply you with affiliate links and I do appreciate if you use them since it doesn’t cost you anything and it gives me credit for suggesting a product. Thanks in advance for helping me support my skincare habit!

So before I list out my purchases and suggestions, I want to let you know a little about my skin because I absolutely believe that all products do not work for all skin types and it’s important to use suggestions from people who have a similar skin type as you if you want to see similar results. I have very dry skin, it’s not super sensitive but it can be if I use too many harsh chemicals or exfoliants. I don’t get acne per se, but I do breakout hormonally around my chin mostly. I don’t have much in the way of blackheads or enlarged pores because I have dry skin, but I would categorize my breakouts as nodular (google it if you aren’t familiar) as opposed to white heads, papules or pustules (I felt gross typing that last one lol). My main skincare goals are to prevent and reduce fine lines and wrinkles, to lighten hyperpigmentation, and to brighten and even my skin complexion overall. And I certainly have found some great products that help me achieve those goals!

First, Tatcha The Essence: http://bit.ly/2LcVuPH

Facial essence waters are kind of a new thing in beauty and skincare that was introduced with the popularity of asian skincare products. You might think something like this is unnecessary or waste of money, but it’s soo good and absolutely necessary which is why I bought a new bottle during the sale even though I still have a bit of this left in my existing bottle. You use this essence water after you wash and tone by pouring a small amount in your hand and rubbing it into your skin. Since you don’t use a lot this actually last a very long time and the affects are significant. This essence softens your skin like nothing I’ve ever experienced. Literally, my skin feels as soft as a new born baby when I use this and it helps your serums you apply after it sink in and work even better. If you are familiar with the SKII facial essence water, this product is very similar, except its less expensive and I think it works better!

Next, Caudalie’s Vinoperfect Serum: http://bit.ly/2LbuiR8

Since I am something of a higher end skincare lover, I tend to cycle through a number of different serums, but this serum is one I often come back to. I haven’t used this in maybe a year since my last bottle ran out, but I’ve gone through several bottles over the last few years and love it. Remember I said my skincare goals were to get rid of hyperpigmentation and brighten my complexion- this does it! It also helps me clear up breakouts as well and is not filled with harsh chemicals so I can use it night over night without having to take a break from it because it doesn’t irritate my skin. I tend to use this serum only at night, although, it can be used during the day as well. I just have other serums I prefer to use during the day!

Next, Farsali Liquid Glass Serum/Primer: http://bit.ly/2VCgzXD

So this happens to be one of the new items I picked up during the sale that I really wanted to try out. I’ve never used it before but I’ve tried other things from this line and it comes highly recommended. Again, this is a radiance serum, but Farsali serums double as makeup primers and that is how I intend to use this product, as a serum/primer before makeup because I have dry skin. Now, Farsali is a brand I don’t think gets enough hype overall- they have a product called Skintune Blur which I kid you not, makes your skin look like an instagram filter in real life. Now, although that is always a great look, I don’t feel like I need that product because I don’t have enlarged pores. But, if you do, you might want to try Skintune Blur instead of this Liquid Glass. For me, I am beginning to understand more and more than I actually have pretty good skin overall and that although the matte makeup look is very in right now, I actually prefer a dewier makeup look, especially for spring and summer- and that is the concept of the Liquid Glass look!

Finally, Jouer Essential Lip Enhancer: http://bit.ly/2LdGMYv

As part of my nightly skincare regime, I like to use a very moisturizing lip balm and after searching through reviews on Sephora I have decided to try this one. Again, never used it before, but the reviews are great and it’s pretty affordable. In the past I have used the Dior Creme de Rose balm which I believe is now discontinued, and I’ve also gone through a few tubes of the YSL Volupte Liquid Color Balm in the Night Rehab Mask which is okay but pricey. Now, it might seem like an extra step to put on lip balm before bed, but I assure you, if you are someone who enjoys a full lip look, this is important. I don’t have the biggest or fullest lips naturally, but I’m also not at all interested in lip fillers. Instead, I use a natural lip care process including regular exfoliation and lots of thick lip balm at night to keep my lips as plump as possible. I find that this process actually helps to make lips look bigger and more even, and in turn makes it easier for me to enhance my lips with lip liners and lipsticks. In fact, my own mother accused me of getting lip fillers recently while we were face timing, and I had to give her a side view of my mouth to show her that they weren’t filled (you can always tell from the side view), they just appeared fuller from the front because I keep them plump with moisturizers. So, I recommend a night balm and I look forward to using this new one as part of my lip routine.

As I mentioned earlier, I also want to include a few items I would have purchased if I was running low but didn’t need right now. These are more favorites that I highly recommend!


Natasha Denona Camel Eyeshadow Palette: http://bit.ly/2LbXbgc

I am not the biggest collector of eyeshadow palettes, mostly because I have naturally gorgeous olive green eyes that I don’t want to overshadow (pun intended) with colorful eye makeup. So, I tend to keep my eye makeup simple and natural, and this little palette from Natasha Denona is absolutely one of the best things I have ever bought from Sephora. It is pricey for the amount of shadows you get, but the quality of the shadows and the pigmentation and blend-ability are so good, it’s worth it for me. I can do a stunning shadow look that compliments my eyes in what feels like seconds with this palette and I love that the colors are so straight forward that I don’t need to sit and think about what eye look I am going to do because the colors are just exactly what I need. The only eye shadow palettes I like even more than this are from Chanel and they are even more expensive, of course! Now that I think about it, this is the only eyeshadow palette from Sephora that I currently own. Everything else is Chanel or drugstore brands- I think that’s signifiant!

First Aid Beauty Ultra Repair Cream: http://bit.ly/2L9IBWx

So this cream is very necessary if you are someone with very dry skin. It’s a complete skin rescue and protectant. Sometimes I use this as my daily moisturizer, especially during winter, but usually I use it as necessary to fight off dry patches on my skin or deal with a chemical burn or irritation that can occur when I use too many hard products.

Bobbi Brown Vitamin Enriched Face Base: http://bit.ly/2L7zLIK

This product is another of my favorite primers. I am really into primers if you couldn’t tell! I think some people overlook primers because they think they don’t do much for your skin but in my opinion, as someone with dry skin, they really go a long way to provide extra moisture and a layer of protection between your skin and the chemicals in makeup that I really would prefer not to absorb. And again, I like to try out a lot of primers, but there are only a few I come back to. For example, earlier this year I bought the Tatcha Silk Canvas primer because I love my Tatcha products, and although it is a great primer, I didn’t like how it mattified my skin. It’s a great option for those with oily skin who want that Facetune blur affect, but for someone like me with dry skin, this vitamin face base is much more moisturizing and keeps my skin dewey.

Drunk Elephant T.L.C. Framboos Glycolic Night Serum: http://bit.ly/2VxzZNw

Like I mentioned, hyperpigmentation is one of my skin issues and so I have tried a number of didn’t chemical resurfacing serums and creams to even my skin tone, but this one is probably the best, especially for long term use. I firmly believe I see a difference using this serum overnight, that’s how good it is, and although I know I could use it every night, I don’t find that I truly need to. Usually, I will just use it for a few days if I have a break out and my skin tone evens out. Now, they don’t claim that this serum works for fine lines, but I think it does- I mean, it is a chemical resurfacing serum so it exfoliates the skin which means hyperpigmentation and fine lines should both be reduced and I think it does both for me. Again, this is another one of the more pricy skin care favorites of mine, but I will say a bottle lasts me at least a year so it is a good investment for my skin in my opinion.

Well, that is everything I wanted to share with you in case you are interested in shopping the Sephora sale. I realize this was mostly skincare, but that is usually what I buy from Sephora. Although I certainly love high end makeup, I actually find that when I have my skin in order, great products from the drugstore look just as good as the best makeup money can buy.

I hope you found this post helpful and again, if you are interested in shopping the sale online and learned about a new product you might want to try, I’d appreciate if you use my links to give me credit! Also- I’d love to hear about what products from Sephora you may be picking up during the sale or recommendations for other products you love that I might need to check out, so leave me a comment below!

xoxo,

How to Manifest Money by Decluttering Your Space

In today’s video I am going to declutter my home office with the intention of manifesting a whole bunch of money! No- I’m not going to be showing you how to use an app to sell things you aren’t using online, today I’m going to talk about a formula that I have used in the past to bring in serious abundance and show you how I’m going to do it again!

In the video you will learn about:

✔︎ The exact process I use and how I implement it 

✔︎ An awesome book you should read on the topic

✔︎ A simple but effective tool to keep you on track

✔︎ The AMAZING results I experienced in less than 2 weeks!


→ MENTIONED IN THIS VIDEO

✔︎ Where I’ve been: http://bit.ly/2I9CCP2

✔︎ Get Rich Lucky Bitch: https://amzn.to/2Vpshou

✔︎ Radiant Journal: https://theradiantshop.kelseychapman.com/journal

✔︎ Radiant Journal Sample: https://theradiantshop.kelseychapman.com/journal-freebie

Manifest Money by Decluttering Your Space

I hope this video and the process helps you maximize productivity and manifestation with your next declutter project! I’d love to hear your experience in the comments below and for more of the behind the scenes of my productivity, life and business, make sure you are following me on Instagram @MissTrenchcoat!

xoxo,