Online Business

What I bought during the Sephora Sale

Just a heads up- this post is a significant departure from my usual content, but in an effort to create more content that truly brings me joy and also answers some frequently asked questions I thought I’d give it a go!

If you didn’t know, Sephora is currently holding one of their biggest sales of the year, which is a big deal because Sephora doesn’t usually have sales or offer discounts. If you are a makeup and skincare lover like me who drops a pretty penny every year on products from Sephora, you can appreciate how important it is to plan for and take advantage of a sale like this.

To be clear, the sale officially started on Friday April 26th and ends on May 6th, but was open first to Sephora VIB Rouge members, of which I am included. VIB Rouge (use code HEYROUGE) means that you spend something like $1000 or more a year in Sephora- which I absolutely do, mostly on high end skincare which can quickly add up. So, being VIB Rouge means you shop the sale first and you get the biggest discount- 20%… I’ll take it!

For those who are the standard VIB level, meaning you spend $350 a year in the store or online, the sale starts on May 2nd and ends on the 6th and this level gets 15% off with the code HEYVIB. Finally, the standard Beauty Insider level which is everyone who signs up gets 10% with the code HEYINSIDER and their sale dates are the same as VIB level.

Now, in case you have seen many, many blog, instagram and youtube posts about the Sephora sale with influencers sharing their picks and wishlist, let me explain to you why. This sale, along with the Nordstrom anniversary sale that happens during the summer are probably the biggest and most profitable periods for influencers that use affiliate marketing. Meaning, they share their picks with affiliate links and if you click on them and make a purchase, they get a cut of the sale. Now, I’m sure some people find this highly annoying, but it’s honestly a pretty fair system. When people shop online they don’t have the benefit of speaking to salespeople in store and so the influencer then becomes the salesperson, giving you recommendations and sharing their experiences with products. For their effort, they make a commission on the sale that might normally go to a sales person had you shopped in store. And, honestly, the commission isn’t as amazing as you might expect- depending on the affiliate marketing program an influencer belongs to, the commission could be something like 3%-15%. So, most influencers aren’t bringing home a full paycheck from an event like this, but would be luck to make enough commission to cover their own purchase.

Of course, I too belong to a few affiliate networks and although I don’t normally share these sorts of lifestyle picks, I do get a lot of questions about the makeup and skincare I use, so I thought I would let you all know what I purchased during the sale (I ordered on Friday morning and have already received my order) and also provide a few suggestions for products I didn’t need to purchase but would have if I was running low! Just fair warning, I am going to supply you with affiliate links and I do appreciate if you use them since it doesn’t cost you anything and it gives me credit for suggesting a product. Thanks in advance for helping me support my skincare habit!

So before I list out my purchases and suggestions, I want to let you know a little about my skin because I absolutely believe that all products do not work for all skin types and it’s important to use suggestions from people who have a similar skin type as you if you want to see similar results. I have very dry skin, it’s not super sensitive but it can be if I use too many harsh chemicals or exfoliants. I don’t get acne per se, but I do breakout hormonally around my chin mostly. I don’t have much in the way of blackheads or enlarged pores because I have dry skin, but I would categorize my breakouts as nodular (google it if you aren’t familiar) as opposed to white heads, papules or pustules (I felt gross typing that last one lol). My main skincare goals are to prevent and reduce fine lines and wrinkles, to lighten hyperpigmentation, and to brighten and even my skin complexion overall. And I certainly have found some great products that help me achieve those goals!

First, Tatcha The Essence: http://bit.ly/2LcVuPH

Facial essence waters are kind of a new thing in beauty and skincare that was introduced with the popularity of asian skincare products. You might think something like this is unnecessary or waste of money, but it’s soo good and absolutely necessary which is why I bought a new bottle during the sale even though I still have a bit of this left in my existing bottle. You use this essence water after you wash and tone by pouring a small amount in your hand and rubbing it into your skin. Since you don’t use a lot this actually last a very long time and the affects are significant. This essence softens your skin like nothing I’ve ever experienced. Literally, my skin feels as soft as a new born baby when I use this and it helps your serums you apply after it sink in and work even better. If you are familiar with the SKII facial essence water, this product is very similar, except its less expensive and I think it works better!

Next, Caudalie’s Vinoperfect Serum: http://bit.ly/2LbuiR8

Since I am something of a higher end skincare lover, I tend to cycle through a number of different serums, but this serum is one I often come back to. I haven’t used this in maybe a year since my last bottle ran out, but I’ve gone through several bottles over the last few years and love it. Remember I said my skincare goals were to get rid of hyperpigmentation and brighten my complexion- this does it! It also helps me clear up breakouts as well and is not filled with harsh chemicals so I can use it night over night without having to take a break from it because it doesn’t irritate my skin. I tend to use this serum only at night, although, it can be used during the day as well. I just have other serums I prefer to use during the day!

Next, Farsali Liquid Glass Serum/Primer: http://bit.ly/2VCgzXD

So this happens to be one of the new items I picked up during the sale that I really wanted to try out. I’ve never used it before but I’ve tried other things from this line and it comes highly recommended. Again, this is a radiance serum, but Farsali serums double as makeup primers and that is how I intend to use this product, as a serum/primer before makeup because I have dry skin. Now, Farsali is a brand I don’t think gets enough hype overall- they have a product called Skintune Blur which I kid you not, makes your skin look like an instagram filter in real life. Now, although that is always a great look, I don’t feel like I need that product because I don’t have enlarged pores. But, if you do, you might want to try Skintune Blur instead of this Liquid Glass. For me, I am beginning to understand more and more than I actually have pretty good skin overall and that although the matte makeup look is very in right now, I actually prefer a dewier makeup look, especially for spring and summer- and that is the concept of the Liquid Glass look!

Finally, Jouer Essential Lip Enhancer: http://bit.ly/2LdGMYv

As part of my nightly skincare regime, I like to use a very moisturizing lip balm and after searching through reviews on Sephora I have decided to try this one. Again, never used it before, but the reviews are great and it’s pretty affordable. In the past I have used the Dior Creme de Rose balm which I believe is now discontinued, and I’ve also gone through a few tubes of the YSL Volupte Liquid Color Balm in the Night Rehab Mask which is okay but pricey. Now, it might seem like an extra step to put on lip balm before bed, but I assure you, if you are someone who enjoys a full lip look, this is important. I don’t have the biggest or fullest lips naturally, but I’m also not at all interested in lip fillers. Instead, I use a natural lip care process including regular exfoliation and lots of thick lip balm at night to keep my lips as plump as possible. I find that this process actually helps to make lips look bigger and more even, and in turn makes it easier for me to enhance my lips with lip liners and lipsticks. In fact, my own mother accused me of getting lip fillers recently while we were face timing, and I had to give her a side view of my mouth to show her that they weren’t filled (you can always tell from the side view), they just appeared fuller from the front because I keep them plump with moisturizers. So, I recommend a night balm and I look forward to using this new one as part of my lip routine.

As I mentioned earlier, I also want to include a few items I would have purchased if I was running low but didn’t need right now. These are more favorites that I highly recommend!


Natasha Denona Camel Eyeshadow Palette: http://bit.ly/2LbXbgc

I am not the biggest collector of eyeshadow palettes, mostly because I have naturally gorgeous olive green eyes that I don’t want to overshadow (pun intended) with colorful eye makeup. So, I tend to keep my eye makeup simple and natural, and this little palette from Natasha Denona is absolutely one of the best things I have ever bought from Sephora. It is pricey for the amount of shadows you get, but the quality of the shadows and the pigmentation and blend-ability are so good, it’s worth it for me. I can do a stunning shadow look that compliments my eyes in what feels like seconds with this palette and I love that the colors are so straight forward that I don’t need to sit and think about what eye look I am going to do because the colors are just exactly what I need. The only eye shadow palettes I like even more than this are from Chanel and they are even more expensive, of course! Now that I think about it, this is the only eyeshadow palette from Sephora that I currently own. Everything else is Chanel or drugstore brands- I think that’s signifiant!

First Aid Beauty Ultra Repair Cream: http://bit.ly/2L9IBWx

So this cream is very necessary if you are someone with very dry skin. It’s a complete skin rescue and protectant. Sometimes I use this as my daily moisturizer, especially during winter, but usually I use it as necessary to fight off dry patches on my skin or deal with a chemical burn or irritation that can occur when I use too many hard products.

Bobbi Brown Vitamin Enriched Face Base: http://bit.ly/2L7zLIK

This product is another of my favorite primers. I am really into primers if you couldn’t tell! I think some people overlook primers because they think they don’t do much for your skin but in my opinion, as someone with dry skin, they really go a long way to provide extra moisture and a layer of protection between your skin and the chemicals in makeup that I really would prefer not to absorb. And again, I like to try out a lot of primers, but there are only a few I come back to. For example, earlier this year I bought the Tatcha Silk Canvas primer because I love my Tatcha products, and although it is a great primer, I didn’t like how it mattified my skin. It’s a great option for those with oily skin who want that Facetune blur affect, but for someone like me with dry skin, this vitamin face base is much more moisturizing and keeps my skin dewey.

Drunk Elephant T.L.C. Framboos Glycolic Night Serum: http://bit.ly/2VxzZNw

Like I mentioned, hyperpigmentation is one of my skin issues and so I have tried a number of didn’t chemical resurfacing serums and creams to even my skin tone, but this one is probably the best, especially for long term use. I firmly believe I see a difference using this serum overnight, that’s how good it is, and although I know I could use it every night, I don’t find that I truly need to. Usually, I will just use it for a few days if I have a break out and my skin tone evens out. Now, they don’t claim that this serum works for fine lines, but I think it does- I mean, it is a chemical resurfacing serum so it exfoliates the skin which means hyperpigmentation and fine lines should both be reduced and I think it does both for me. Again, this is another one of the more pricy skin care favorites of mine, but I will say a bottle lasts me at least a year so it is a good investment for my skin in my opinion.

Well, that is everything I wanted to share with you in case you are interested in shopping the Sephora sale. I realize this was mostly skincare, but that is usually what I buy from Sephora. Although I certainly love high end makeup, I actually find that when I have my skin in order, great products from the drugstore look just as good as the best makeup money can buy.

I hope you found this post helpful and again, if you are interested in shopping the sale online and learned about a new product you might want to try, I’d appreciate if you use my links to give me credit! Also- I’d love to hear about what products from Sephora you may be picking up during the sale or recommendations for other products you love that I might need to check out, so leave me a comment below!

xoxo,

How to Manifest Money by Decluttering Your Space

In today’s video I am going to declutter my home office with the intention of manifesting a whole bunch of money! No- I’m not going to be showing you how to use an app to sell things you aren’t using online, today I’m going to talk about a formula that I have used in the past to bring in serious abundance and show you how I’m going to do it again!

In the video you will learn about:

✔︎ The exact process I use and how I implement it 

✔︎ An awesome book you should read on the topic

✔︎ A simple but effective tool to keep you on track

✔︎ The AMAZING results I experienced in less than 2 weeks!


→ MENTIONED IN THIS VIDEO

✔︎ Where I’ve been: http://bit.ly/2I9CCP2

✔︎ Get Rich Lucky Bitch: https://amzn.to/2Vpshou

✔︎ Radiant Journal: https://theradiantshop.kelseychapman.com/journal

✔︎ Radiant Journal Sample: https://theradiantshop.kelseychapman.com/journal-freebie

Manifest Money by Decluttering Your Space

I hope this video and the process helps you maximize productivity and manifestation with your next declutter project! I’d love to hear your experience in the comments below and for more of the behind the scenes of my productivity, life and business, make sure you are following me on Instagram @MissTrenchcoat!

xoxo,

FREE BLOGGING EBOOK!

CALLING ALL BLOGGERS and aspiring bloggers as well! I’ve got a great FREE resource I want to share with you.

Let me introduce you to BLOG SMARTER, NOT HARDER: How to Start a Successful Blog that Attracts a Readership and Grows Your Influence Online!

This FREE 40 page ebook covers all the essential topics for starting a blog, especially if you are someone who is interested in using a blog to earn an income or as part of your online marketing for a business.

After reading the book, you will understand:

→ Why blogging is a helpful tool for growing your influence online

→ Which platform to choose for your blog

→  How to name your blog (and online brand identity if applicable)

→ How to develop great consistent content

→ The Do’s & Don’ts of good blogging ettiquette

→  How to get organized and manage your time for blogging

→ The software and hardware essentials you’ll need 

→ How to use other social media to promote your blog

→  How to take great photos for your blog

→  How to network with other bloggers to grow your following

→ How to monetize your blog

→  Great blog post ideas to get your blog started

→  And MORE! 

So, what are you waiting for?

Click here to access the FREE Blogging eBook and get started growing your influence online today!

xoxo,

ESSENTIAL TOOLS FOR WOMEN WHO WANT TO START AN ONLINE BUSINESS

Female Entrepreneur Online Business Toolkit, Free Class + PDF Guide

I have just created a new FREE online business training class I thought you’d want to know about called The Female Entrepreneur Online Business Toolkit!

CLICK HERE TO SIGN UP FOR THE FREE TRAINING AND PDF GUIDE!

In this class I discuss 30+ essential tools I use and recommend for online business including:

→ HARDWARE: Computers, data storage, photo/video equipment and office accessories
→ SOFTWARE: Word processing, photo/video editing, and business applications
→ WEB APPLICATIONS: Website building, hosting, plugins, and email marketing
→ BUSINESS PLANNING & COLLABORATION: Project management, video conferencing and team management.
→ BUSINESS INFORMATION & STRATEGY: Branding, platform development, content creation, advertising & marketing, business/income building

When you sign up, you’ll also receive a FREE PDF Resource Guide + Checklist to use to keep track of all the tools you are interested in for your business.

Female Entrepreneur Online Business Toolkit, Free Class + PDF Guide

As always I hope you find this video class informative and best of luck to you as you build your business!

xoxo,

How to Use Instagram Stories to Grow Your Brand & Business?

How to Use Instagram Stories to Grow Your Brand and Business

How to Use Instagram Stories to Grow Your Brand & Business?

If you’ve been a follower of mine for a while, you know that Instagram is one of the main platforms I use to grow and promote my business online. I’ve written before about how I made $1,000 in one day from a single picture, and I’ve explained my best tips for growing  your following, but today I want to tackle a new topic, the Instagram Story! For those of you who aren’t familiar, your Instagram Story is a live “in the moment” timeline separate from your standard Instagram feed. In your standard feed, you post pictures and videos with tags and descriptions that remain as a permanent part of your account unless deleted, but the Instagram Story feature is a short-term snapchat like feed where pictures and videos disappear after 24 hours and the maximum video length is 15 seconds. You access your Instagram Story through the camera icon on the top left side of your home feed and can view the Stories of those you follow at the top of your home feed or by tapping on their profile picture if its highlighted with an orange circle. Now, Instagram is always changing and updating and their Stories feature has probably received some of the most interesting updates of all in recent months. So I’d like to share some practical strategies related to these updates!

>> CLICK HERE TO FOLLOW ME ON INSTAGRAM @MISSTRENCHCOAT! <<

(It’s a great way to thank me for my awesome strategies and helpful advice!)

What to Share on Instagram Stories vs the Standard Feed?

One major question that online marketers and business owners ask often is what you share on your Story vs your feed. Since the two have different parameters, it’s important to optimize the content you are putting on each. As you know from my previous posts on IG, the standard feed requires high quality images, styled photos and carefully edited promotional videos that fall in line with your branding and business products, services and goals. The Story, however, is a place where you can have a bit more fun, show the behind the scenes of your brand and business and worry less about quality and more about sharing your brand story. On the IG Story feature, I’d recommend sharing content from other platforms like blog posts and youtube videos- just a quick shot of the content with a call to action for your audience to check it out. Video footage of your workspace, projects or processes that gives your audience a peek behind the scenes is also a productive use of the feed. Since your posts to the IG Story only last 24 hours, it’s also a great place to make quick announcements, run sales, poll your audience with a quick question or share a bit more of your personality through images and videos that show your audience sides of you, your brand and your biz that they might not see interacting with your more formal content. Selfies utilizing the Stories’ SnapChat like filters, videos of your daily routines, or even quick product shots throughout the day can help boost your business without seeming like spam in the more temporary format of the feed.

How to Grow your following via Instagram Stories?

The great thing about Instagram Stories that other short term photo and video sharing platforms like SnapChat lack is the integration of discovery through your Story. Unless you specifically change your IG Story settings, your story is visible to the public, not just those that follow you. You do have the ability to block specific individuals from viewing your story, but overall, when you keep your story public, it helps increase discoverability if you optimize the content on your Story. You can do this by using text hashtags and geotags in your IG Story posts as often as possible. When you do so, these tags integrate your story into feeds that other users are searching through for Stories in their area or via hashtags which are the default search feature of content on Instagram. You should only use one or two of these features at a time, and of course, always use relevant hashtags and geotags in your Story posts, but when you do, you increase the likelihood of your Story being discovered by other users searching for topics similar to the content you are sharing.

How to Monetize your Instagram Story?

For a few years now, Instagram has unfortunately built up a reputation as being unfriendly to online business and marketers. Yes, it’s a fast growing platform that has helped many build their brands however, it always lacked a direct linking feature that would help convert your Instagram followers into customers. In terms of the standard IG Feed, their is just one single place you can put an active clickable link, and that is in your profile. I’ve talked about getting around this with short links in post descriptions, but since no links within the description are clickable, it makes conversions more difficult as followers need to physically type in the link address instead of clicking to move to a webpage. However, Instagram Stories has recently updated to give you the ability to add a link to your Story posts! When you take a picture or video in the IG Story feature, you will see an icon of a chain link on the upper tool bar that allows you to any webpage. Users then need to swipe up on your IG Story post and the link is opened within a browser inside the app. This seriously changes the game for business on Instagram because you can now link directly to your product and service pages, opt-ins, or content on other platforms, giving you a much stronger conversion than ever before.

I hope these strategies have given you some additional insight in how to use Instagram and specifically it’s Story feature to grow your brand and business online. If you enjoyed these strategies and would like to learn more about growing a successful brand online, I welcome you to sign up for my FREE On-Demand Training called Entrepreneurship is the New Black! This training is jam packed with information and strategy for you to make the most of your online platforms, including Instagram to support the development of your brand or business online!

xoxo,

Introducing the Upgraded Empire Building, a Modern Approach to Building a Successful Online Business!

Welcome to Empire Building, a Modern Approach to Building a Successful Online Business, created by me, Alexis Giostra. Empire Building is a self-paced online business course that teaches my 5 Pillar Method for Building a Business Online using tried and true methods and principles that I have learned as I have built my own media business over the past 8 years. Whether you are looking to start a Blog or YouTube channel to earn an extra income, or want to start your own Online Shop that gives you the flexibility of working from home, Empire Building is your guide to setting up and maintaining a successful business online!

At the Core of Empire Building is a lesson plan of 6 Video Lecture Modules that include guided workbooks with numerous activities and worksheets to help you apply the lessons of the course to your business. The first five modules of the program cover each of the 5 Key Pillars to Online Business Success, and the sixth module, Business Administration, will cover key topics aspiring business owners and entrepreneurs should know in order to manage their business successfully.

The 5 Pillars of Empire Building

The Empire Building Model is a structured blueprint for building and marketing your online business from the ground up. The model begins with Branding, the foundation of a good business and is crowned with Income, diversifying monetization so you can earn more while working less.

Within each module is a wealth of information, tips, tricks and a series of worksheets designed to help you make the most of the content while creating the foundation of your own business. These worksheets aren’t just learning activities, but powerful tools that will help you build your business as you work through them.

Bonus Upgrades

Empire Building now includes 4 NEW Upgrade Blueprints to cover some specific topics in depth outside of the individual Blueprints, as well as a few Video Master Classes on dedicated topics.

The 4 Upgrade Blueprints Include:

  • Writing Your Business Plan
  • Creating Click-Worthy Headlines & Content
  • Pricing Strategies
  • Email List Building

Bonus Master Classes:

  • Blogging Master Class
  • New Year Business Planning Session
  • Planning for a Successful Holiday Promotion

New Content & Updates

Because the climate for online business and digital marketing is always changing, as a member of Empire Building you will automatically receive all future content and updates to the program. Although I have some amazing bonus content already created, I am always planning more and new content and resources are added to the course multiple times a year!

Mentorship & Business Consulting

But great content, bonus’ and continuous updates are just the beginning! Empire Building is also meant as a mentorship opportunity where you can get my help and advice while you are creating your own business, piece by piece!

Private Facebook Group

As a member of Empire Building you will be given access to a dedicated member’s only Facebook community where you can interact and network with the other students within the course. Empire Building boasts a roster of many excellent online business owners and entrepreneurs with a variety of business’ and experience. Here is a sampling of the types of business you can network with inside the Facebook group:

  • BUSINESS SERVICES: Business Coaches, VA’s, Editors
  • HEALTH & WELLNESS: Wellness Coaches, Nutritionists, Trainers, NPO, Women’s Wellness
  • FINANCE: Accountants, Bookkeepers, Financial Planners
  • IT/WEB: Designers, Bloggers, YouTubers, Social Media Pros
  • SPIRITUAL: Reiki Practitioners, Tarot Readers, Astrologists, Ministers
  • ARTS/CRAFTS: Writers, Novelists, Hand Crafters, Musicians, Actors, Fine Artists, Makeup Artists, Photographers
  • AND MORE!

Mentorship with Alexis

An additional bonus of Empire Building is that you have access to Alexis as your personal business mentor. This means that any questions or concerns you have about your situation can be brought directly to her and she will work with you to ensure you are getting the answers, support and resources you need. Empire Building is truly a unique program, because as a member you are given direct one-on-one access to the creator and Alexis will give you her best advice to help you advance in your situation!

Optional Consulting Path

Empire Building also includes an optional consulting path where you can upgrade to receive one-on-one calls with Alexis to help you apply the lessons in the course to your business and get you moving forward with a personalized plan for your year. You can choose to purchase this path of the program outright OR you can start with the basic Blueprint Path that gives you access to everything mentioned previously, and then upgrade to consulting by simply paying the difference between your initial investment in the program and the current price of the consulting option.

The consulting option is called Architect Path and it includes:

  • EVERYTHING ALREADY OUTLINED ABOVE
  • ONE (1) 60-MINUTE QUICKSTART CALL OR SKYPE SESSION WITH ALEXIS TO HELP YOU IDENTIFY THE IMMEDIATE STEPS TO TAKE TO BUILD YOUR BUSINESS AND BRAND
  • ONE (1) 90-MINUTE BUSINESS PLANNING SESSION WHERE ALEXIS WILL HELP YOU MAP OUT PLANS FOR PLATFORM DEVELOPMENT, CONTENT AND BUSINESS PROJECTS FOR THE NEXT YEAR

Deciding Your Path

To recap, let’s cover the options you have to join Empire Building and work with Alexis to build your online brand and business moving forward!

Blueprint Path

Blueprint Path is a full membership level of Empire Building that includes the following:

  • Full Membership into the Empire Building Course Website
  • 6 Video Modules and coordinating Blueprint Workbooks and additional resources
  • 4 Bonus Upgrade Blueprints & 3 Bonus Video Master Classes
  • Access to the Private Facebook Community
  • Unlimited Q&A Mentorship with Alexis
  • All future updates and upgrades to the program

Architect Path

Architect Path is a full membership level of Empire Building that includes the following:

  • EVERYTHING listed above in Blueprint Path
  • One (1) 60-Minute Quickstart Consulting Call with Alexis
  • One (1) 90-Minute Business Planning Call with Alexis

So, are you ready to get started building your own online business with me? Great! I’m so excited for the chance to work with you, but you will need to act fast to secure your spot in my consulting path. I only open limited for the Architect Level Path at a time, so if you want in on serious one-to-one consulting with me, you need to act fast!

 

EMPIRE BUILDING: Frequently Asked Questions

EMPIRE BUILDING: Frequently Asked Questions

Tonight at midnight eastern, my sale on the new and improved Empire Building eCourse comes to a close. So, I thought it might be helpful for any of you still on the fence about joining the program, if I did a little Q&A covering some of the most frequently asked questions I receive about the program.

>> CLICK HERE TO JOIN EMPIRE BUILDING IF YOU ARE READY TO GET STARTED <<

Q: How long do I have access to EMPIRE BUILDING?
A: You have lifetime access to the program. This means that for as long as the course is available you can access it and you will get course updates, like the major upgrade I just completed, as well as the forthcoming additional master classes and educational webinars I have planned for 2017 and beyond!

Q: Can I buy now and get in on the sale price but then start when I’m ready?
A: Yes! Empire Building is intended to be completed at your own pace. You get all the information and materials upfront and can follow along with the courses as structured or you can jump around to the workbooks and modules that you need the most.

Q: If I have a question about the course materials or applying different aspects of it to my business, who do I go to for support?
A: Me, of course! As a member of Empire Building you get direct support from me via email and inside the community on Facebook. Remember, part of Empire Building is that I am your personal mentor here to guide you, answer your questions and provide additional resources as needed- so you aren’t alone on this journey.

Q: What types of businesses are already inside the program?
A: I am very pleased and honored to work with a variety of different businesses within my program and have students from a variety of online business fields and backgrounds. Students and businesses inside the online community include:
Business Services (Coaches, VA’s, Editors); Health & Wellness (Health Coaches, Nutritionists, Trainers, NPO, Women’s Wellness);
Finance (Accounting, Investment, Bookkeeping); IT/Web (Designers, Bloggers, YouTubers, Social Media Pros); Spiritual (Reiki, Tarot, Astrology, Ministry); Arts/Crafts (Writers/Novelists, Hand Crafters, Musicians, Actors, Fine Artists, Makeup Artists, Photographers)
And more!

Q: Do I need an existing business or idea to get started?
A: You don’t need an existing business BUT, I do think you’d get more out of the program if you have an idea of what you’d like to do getting started. Going through the program will certainly present you with different business opportunities online and different ways to make money. I do encourage you to consider different options to add to an existing business or idea in order to maximize your revenue online but I always think having your own idea first is best. I’ve had many students join Empire Building with an initial idea and then working through the course they figured out what they really wanted to do and were able to become successful at it in a short period of time. I’ve also had students come in with a general idea of want to start a blog or youtube channel and then come up with a complete business plan to execute with multiple streams of income. It’s all up to you and how diligently you work to apply the lessons of the program to your situation.

Q: Will this course teach me how to set up my website and/or online shop?
A: Yes, within the course I provide resources including step by step video tutorials for how to set up your website, blog or online shop.

Q: I need a community where I can get feedback, is that available?
A: Yes! That is included in Empire Building. You will get access to the private Facebook community for Empire Building where you can connect with my other students as well as me for additional support and feedback. But, the community is not available separately.

Q: My business (or idea) includes lots of different income sources and elements, will I have to streamline down or apply your program to each of those individual elements?
A: No, you do not have to cut out elements of your business unless you choose to do that on your own, but you may find that you’d like to apply the program to certain elements separately. I am a firm believer that a multifaceted business is the best type of online business because you are maximizing revenue with different streams of income, and within my program I teach that as long as the different streams fall under the same overall brand, there is no need to treat them like separate entities. However, sometimes the streams do fall under distinct brands and it’s best to keep them separate so they are more effective. If you have questions, this is definitely something I can help you address.

Q: Do I have to sell my own products or services to make money online with your program?
A: Nope! I’m going to teach you how you can make money without having to start a product line or building services. I know it sounds a little too good to be true but it’s not!

Q: Does the program apply if I’m planing to create a YouTube channel to make money?
A: Yes! It applies to starting a YouTube channel to earn money, a blog, or any social media platform really!

Q: Do you offer a payment plan?
A: Yes! I Do! However, it is ONLY available during this sale period, so click here to access the first installment of the 3 Payment Plan before the offer expires at midnight tonight! Payment plan is 3 payments of $100, each paid once per month over a 3 month period and your content is dripped to you within the course website.

Q: What is your refund policy?
A: Due to the digital nature of my programs and course materials, I do not offer refunds. So, it’s important to read through my program descriptions and ask me any questions you have before you purchase. I am committed to ensuring complete satisfaction from my students and if you do experience any unforeseen issues with the program, let me know immediately and I will address it with you quickly and find a solution we are both happy with!

I hope this Q&A has been helpful to you if you are still on the fence about joining Empire Building! Remember, the sale ends tonight at midnight eastern, so let me know if you have questions- you can email me here!

xoxo,

Entrepreneurial: Laying a Solid Foundation

ENTREPRENEURIAL My Monthly Entrepreneurship Journal for February 2017

Entrepreneurial: Laying a Solid Foundation

If you recall from reading last month’s installment of my entrepreneurial series, you know that I got something of a slow start to the year. Thankfully, however, February was a much more productive month for me in many ways. I would say possibly transformative, but it’s honestly too soon to say. What I can say for sure, however, is that I spent much of February laying a solid foundation for the future of my life and business. I was recently talking to a member of my community about Empire Building and entrepreneurship and how I really believe that what makes an entrepreneur successful is their devotion to the idea that they need to live their life in a particular way so their routines and days set them up for success. In many ways, I feel like I took a step up on my execution of this idea and it certainly had positive affects on my success this month. So let’s get into what I did this month to make it all happen.

What I Didn’t Do

1. Overwork: Perhaps it was a left over from January, but I made sure I didn’t overwork myself this month. Did I get everything done? Of course! But I didn’t push myself to work just for works sake, and I made a lot of time for myself, rest and self care.

2. Switch my focus between multiple priorities: I had a pretty single focus this month, which was the upgrade launch of Empire Building. Nearly everything I worked on in February was related to the launch or supported it. I really liked this approach because I feel like everything I did was moving that project forward and I was able to dive deeper into the topics of my launch because I had spent so much time thinking about it and working on it without switching to a different priority or focus.

3. Pressure myself to execute new habits: I know building my magnificent seven habits was a goal for myself this year, but I didn’t worry about those too much this month. Some items, like self care, where done daily, but others like journaling were pushed to the side. I’m okay with this because I know that had I forced myself to check a box

What I Did do

1. Hosted a webinar: It’s been a few months since my last webinar and I have to admit, I was a little nervous about how it would all turn out. Luckily, everything ran smoothly the day of the event and because I was keeping a single focus on the launch this month, I was able to spend a good amount of time creating key marketing materials around the replay!

2. Launched an upgrade: Like I already mentioned, my Empire Building Upgrade Launch was my primary focus this month. This was the biggest upgrade to Empire Building so far and transformed the program from a workbook based course to a video module based course. With the addition of a new 6th module on Business Administration, I know Empire Building is now an even stronger and info packed program!

3. Talked one to one with my community and customers: Again, having that single focus this month gave me a lot of time to get creative with marketing and promotion. One of the things I was happy I had a chance to do this month was actually schedule some one-on-one chats with potential Empire Building students in order to help them decide if the program was right for them. It’s very important to me that I get the right people into the course

What I Learned

1. Single focus is a magical state: Because I was able to keep a single focus on an important project this month, I was really able to find success with my new launch and lay the ground work for long term business success through different marketing collateral and assets I built up. Purposely making sure you have less items or priorities on your plate so you can spend dedicated time on a key priority really makes a difference in quality of output!

2. To keep it simple: In order to ensure I had the time to dedicate to my single priority this month, I also made sure to keep everything else about my life and days as simple as possible. I meal planned all month, making bulk meals for lunch and dinner to make sure I had my food situation in order, and I kept my other obligations to a minimum.

3. A well laid plan is the key to success: As much as I am all about planning as a time management and success tool, I often get into ruts or states of mind where I don’t believe the plan will work. It’s like, because I can’t see the outcome, I begin to fear failure. This happened to me once again this month with the launch of my upgrade. I began to worry that things weren’t going to work out, but instead of panicking and changing the plan mid-stream, I told myself that I had to stick it out and if I failed, I failed and it would be a lesson. Of course, I was proven wrong in the end. The plan did pan out, and by sticking to it, even in those tough moments, I was able to ensure I stayed on the path I had so intentionally laid out before my journey began.

Again, I hope you have found this post insightful and if anything in particular stood out to you, feel free to tell me about it in the comments. I’d so love to know how your month has progressed, so feel free to share some details as well!

xoxo,

ARE YOU READY TO BUILD YOUR EMPIRE?

Are you ready to build your empire?

ARE YOU READY TO BUILD YOUR EMPIRE?

If you haven’t heard the excellent news yet, EMPIRE BUILDING HAS REOPENED and I’m currently welcoming new students to the program as we speak! This year is a major year for Empire Building, because I spent the last few months completely upgrading the program from a workbook based course, to a video module course. Yes, that means it is even easier for you to enjoy every bit of information contained in Empire Building and get yourself up and running with your online brand or business even quicker. But the new format is not all that’s new with the program this year, I’ve also built out a dedicated membership site for the program so finally everything for the course in terms of materials and bonus content is under one virtual roof! My favorite part of the upgrade, however, is the completely NEW Business Administration Module I’ve added to the program! Yes, you read that right, Business Administration! This means my best tips for helping you with your business planning, systems and finances. This module is information I have never shared before that gives you insight into how I plan and execute for my business goals and bring multiple projects and products to fruition each year for additional income and growth! Of course, Empire Building is loaded with extra workbooks, dedicated single topic master classes and of course our awesome Facebook community where you can chat and network with other like-minded online business owners in the process of building their empires as well. So, are you ready to get started building your Empire with Empire Building? I’ll leave that to you to decide!

How to determine if you are ready to BUILD YOUR EMPIRE:

• First, check out my latest FREE Business Webinar ENTREPRENEURSHIP IS THE NEW BLACK. You can sign up for the webinar here and get access to the replay and some additional Q&A as well! If you watch the webinar and decide you’re not on board with my strategies for online business or you aren’t interested in building a multiple income stream business, we’re all good. No harm, no foul! BUT, if my strategies make sense to you and you want to replicate success like mine online with passive income and social media marketing, you are in the right place and can proceed to the Empire Building Questionnaire below!

IS EMPIRE BUILDING THE RIGHT FIT FOR YOU?

This questionnaire is designed to help identify whether or not Empire Building is right for your business. Check off each statement that applies to you. If you check off all statements, the Online Business Bundle is a fit for you and your business!

  • I am interested in generating income via online platforms (check if any apply).
    • I want to start a product or service based business that sells or promotes online.
    • I have an existing business that operates off-line but I would like to use the internet and social media to promote or sell via online platforms. 
    • I have or would like to start a blog and earn income from it.
    • I have or would like to start a YouTube channel and earn income from it.
    • I would like to become a social media influencer on ________________ and earn income from it.
    • I would like to add new online income streams to my existing business.
    • I am interested in creating and selling physical OR digital products.
    • I have or would like to start a non-profit organization that promotes online.
  • I have the temperament for an online business program (check if all apply).
    • I have a Do It Yourself spirit (I’m willing to do things myself to save money).
    • I am not looking for an easy button solution (I know this doesn’t exist).
    • I am open to business advice, and am willing to try new strategies and ideas.
    • I am willing to accept constructive critical feedback from others.
  • I have realistic expectations for my business growth/revenue (check if all apply).
    • I do not expect to be an overnight success.
    • I prefer steady growth through consistent effort as opposed to using questionable marketing ploys to gain a temporary advantage.
    • I understand that the actions I take (or fail to take) directly impact my success.
    • I know not every strategy will work, but I am willing to test different ones to find what works for me.
    • I believe that I will get as much as I am willing to take from any program or course. 
  • I plan to use the information I learn for my own personal business (check if all apply).
    • I am not creating a product or service, digital or otherwise, that competes with the Online Business Bundle or either of the programs contained within.
    • I plan to use the information and resources shared within the bundle programs for my own personal businesses now and in the future and will only share them with mutual business partners on a need-to-know basis.
    • I will not knowingly or willingly distribute the copyrighted information or resources shared within the bundle programs. 

So how did you fare? Are you ready to get started BUILDING YOUR EMPIRE with me and Empire Building? If so, CLICK HERE to get started now!

xoxo,

How to Get the Most from a FREE Business Webinar

How to Get the Most from a FREE Business Webinar

How to Get the Most from a FREE Business Webinar 

It’s no secret, we all LOVE free stuff! Especially if that free stuff is information in the form of a free webinar filled with information on helping us build a better business! I join my fair share of business webinars, they are one of my favorite ways to consume information online, and of course, I host quite a few myself as well, like my new webinar ENTREPRENEURSHIP IS THE NEW BLACK that opens today! So, with hundreds of hours of webinars under my belt over the past several years, I thought I would share my best tips with you for how to make the most of a webinar. After all, a free webinar isn’t like a free t-shirt or pen, it doesn’t have an intrinsic use and it does take us a dedicated period of time to absorb the lessons and information. So it’s up to us to make sure we are paying attention to the content, applying the information to our own situation and acting on what we learn.

Here are my BEST tips for making the most of a FREE Business Webinar:

• Show up LIVE: When I sign up for a webinar, I always put the date and time into my planner. I know most, if not all webinars provide a replay for at least a limited time, but for one reason or another I rarely watch the replay. I always get the most out of a webinar when I have time blocked off to watch it and show up live to make the most of the experience like I’m taking a live class.

• Remove distractions: As much as we have been mislead to believe we can multi-task, the truth is that humans cannot do to things at once successfully. So, I make sure that I remove distractions when I am actively trying to learn via a webinar. I’ll mute my phone, turn off notifications on my computer and put away other work. If I’m at home, I make myself comfortable at my desk, and if I’m out of the house for some reason, I wear headphones to keep myself immersed in the experience. I find that if I get distracted during a webinar, I end up loosing my place and don’t end up learning as much as I’d like, or worse, end up having to watch the replay just to catch the bits I missed and that ends up wasting a lot of time. It’s easier to just watch a webinar once and pay attention to learn what I need to know!

• Take notes: Most webinar hosts provide a download or worksheet to help you follow along with their information, but I think there is no substitute for taking your own notes as well. Note taking will not only give you information to refer back to, but taking notes also helps you to retain information better. Again, I don’t want to waste my time rewatching a webinar I’ve already blocked out time for, so I always take notes to make sure I am capturing all the key information I need.

• Watch actively: Along with taking notes, I also make sure I am watching actively. That means I am thinking about the ideas and information presented in real time. Although a webinar is a virtual experience, I approach the situation like I am watching a speaking live in front of me, sitting up straight, pen in hand, and fully emerged in the content.

• Keep track of ideas and inspiration: It’s not just notes on the content that I will track as I’m watching a webinar, but more importantly, the inspiration and ideas that emerge from the new information I am receiving. When watching a webinar, it’s not uncommon for me to think of great ideas that apply to my business or to learn specific steps I need to take moving forward. All off this is crucial information for how I can apply what I’m learning to my business immediately!

• Put actions on your to-do list: Once the webinar has ended, I review my notes and make sure to put any specific actions onto my to-do list or on a project plan. I want to make sure those activities actually get done and that I act on those great ideas that came from the content I learned in the webinar!

I hope you found these tips helpful to you for the next time you find yourself signing up for a free webinar! If you haven’t already, make sure to sign yourself up for ENTREPRENEURSHIP IS THE NEW BLACK, my new FREE business webinar that opens today. You can consider it practice for this post and pick up some excellent tips and strategies to use for your own brand or business online. Win-win situation if I say so myself!

xoxo,