In today’s video I am sharing my opinion on why you should start your business right now if you have been thinking about doing it. There is a revolution in the paradigm of work in the world. Now is the time of the rise of the female entrepreneur. Right now women more than ever need the financial and time freedom that entrepreneurship offers. I’d love to hear your thoughts on this paradigm shift because I think this is an important conversation we need to be having about women, their place in the workforce and the necessity of female owned businesses.
If you would like to watch the full 2.5 hour business training class that this clip came from and receive the free workbook, click the link below to register!
Today I wanted to share with you a little hack that I’ve been using as part of my content marketing strategy to help me reuse my valuable content, spread my message across my various platforms and save myself time and energy filling my monthly editorial calendar.
If you follow me on Instagram, you may have noticed that I have been posting my weekly youtube videos to instagram tv as part of my monthly editorial calendar.
There are 3 reasons why I have been reposting my YouTube videos to Instagram TV.
First, is because a lot of time and effort goes into creating a video for YouTube but I know that not all of my audience are seeing those videos. For me, although I love creating video content and I think I’m pretty good at it, realistically, creating a video is the most time consuming type of content I create. I don’t want that time and effort to go to waste if I post a video to youtube and my audience doesn’t take the time to watch. I know I put good energy and effort into creating a valuable video and I want to get as many eyes on that video as possible so I can help the maximum amount of people who need the information.
Second, I repost my YouTube videos to Instagram TV because I want to spread my message consistently across all my platforms. In my specific case, YouTube does happen to be the platform with the most followers, however, I know there are people who follow me on Instagram but don’t follow me on YouTube. So, if I have something valuable enough to say in a video, I want to make sure as much of my community as possible gets a chance to see the content. As much as I am all about creating as much original content for your platforms as possible, I have to be practical and if I want a message or piece of content seen so that it reaches my full audience, I know I have to share about it in all the places I hang out online.
Third, it save me so much time and energy when I can repurpose high quality content across to other platforms. With my current editorial calendar, I post on one of my platforms each and everyday. Creating 30 pieces of fresh content a month is a lot, so whenever I can take a piece of content and repurpose it, that is time I am saving myself.
HOW DO YOU REPOST VIDEOS FROM YOUTUBE TO INSTAGRAM?
Now, you might be wondering, how the heck do you even repost content from YouTube onto Instagram because Youtube videos and IGTV videos are in two completely different aspect ratios.
Youtube videos are posted ideally in the 16:9 landscape ratio and IGTV posts are ideally 9:16 portrait ratio.
Well, the little hack that I have been using to successfully accomplish this is to use a 9:16 ratio template to edit my videos into. That way all I have to do is edit my template each week and then drop my latest fully edited video into it via Final Cut Pro X and then export an IGTV version of the video.
MY INSTAGRAM TV VIDEO TEMPLATE
On my template for IGTV, I include a frame for the video, a title, subtitle, my own branding and a call to action to open the video description for more information.
Here are a few examples:
I create and edit these templates in Adobe Photoshop, and you may notice I also switch out the background image just to create some additional interest. When I create the file for the template, I insert the youtube cover image art in the video frame so that the template itself is also the cover image for the IGTV video too. Then in Final Cut, I layer my video clip over the cover art and shrink it down to fit the frame so that the video exports properly for IGTV.
Of course, in final cut, I need to start with a project that is 1080 x 1920 dimensions to begin with. The default for a normal video is typical 1920 x 1080 so I just need to swap those dimensions so the video exports portrait style for IGTV.
UPLOADING MY VIDEO TO INSTAGRAM TV
From there, I typically use the web version of Instagram on my computer to upload the video, cover image and write my description. If you didn’t know, you can use Instagram on your web browser so you don’t have to bother sending the video to your phone to post it. It’s very helpful, you just go to http://www.instagram.com and log into your account and you can use the web version very similarly to using the mobile app.
Need more help with your content + editorial calendar?
The CEO Strategy Planner is the Ultimate Collection of Business Planning Inserts to help you define your business goals, create awesome content and ensure you stay on track with everything from marketing campaigns to finances. Click the button above to purchase your copy today!
I hope this post has been helpful and informational to you. If you have any questions about this process, let me know! I hope this helps you reuse and repurpose your video content if you are also using Instagram and helps you spread your message and content to a wider audience that needs it!
This video covers 5 common misconceptions about content marketing. So if you are someone who wants to start creating content, especially for your brand or business, this video is going to lay down the truth about what is absolutely possible for you!
Don’t let other peoples misconceptions, failures or lack of knowledge on content marketing frame your view and mindset on it. I have had tremendous success with content marketing for my business and know that it is truly the way to go for many businesses, especially right now in these unprecedented times.
If you would like to watch the full 2.5 hour business training class that this clip came from and receive the free workbook, click the link below to register!
If you have been following along with this Entrepreneurial blog post series for a few months, you know that I have been experiencing a series of break-throughs with my mindset, my business and my content since lockdown started. So, it shouldn’t really be a surprise to anyone that September was my BEST MONTH EVER for my business so far.
Not only was September my personal best month of sales, it also now holds the record for my top three individual days of earning ever in the history of my shop which opened in 2014.
Because of this massive influx of abundance, I was able to hit a bunch of goals I had set for myself for the year, and unsurprisingly, these goals were things I had been manifesting on intentionally through my daily manifestation journaling practice.
I did a significant amount of mindset work leading into September and, well, it worked! I was able to attract an amount of money I have never reached before in my business, with what truly felt like a fraction of the effort I have put into previous months, campaigns or launches.
I have always believed that manifestation and law of attraction worked. I have played with it for years and years, but September truly proved to me that my reality and my level of abundance was completely under my control.
So, of course, I am now left wondering…
How do you follow up your best month ever?
Clearly, I have hit a new level, I tapped into a new high for myself and my business and frankly, I do not want it to end. I desire more, I know I deserve more, I know I am ready for more, I am ready to show up and do the work to receive more again in October.
I am still playing with all this but I want to teach you how to do this too. I want to go deeper on this idea of mindset and manifestation with you. Either for your business or your productivity in general, this is a tool and a skill everyone should understand how to use.
We have three months left in 2020, and I know many of us just want to throw in the towel for this year, but there is still so much time for us to do the deeply important work of breaking down our mental barriers, getting clear on what it is we desire and taking inspired action on plans to change the trajectory of our life and year.
Look, I know many people are going to say 2020 was the worst year ever, and I certainly don’t blame them. But for me, it wasn’t the worst year. It was actually quite an amazing year for me. And I know if I could accomplish so much for myself in such a tough year, holy smokes I can do anything!
So this is what I want to do.
I want to have another live class with you this month.
I want to talk to you about how 2020 has been going and I want to hep you shift your mindset on your outlook for this year and I want to inspire you to take action on the life you want.
Let’s get together LIVE on Saturday October 17th @ 2pm EDT.
We’ll call the class IS 2020 OVER YET? Because I know that’s how many of us are feeling right now, and it is my intention with the class to help you break out of this mindset.
Don’t worry, we still have time to shift out of this mindset, and we can build momentum starting now.
We don’t have to wait for 2020 to be over.
We can have the shift now,
We can feel better now,
We can take action and have exactly what we want, starting now.
So, mark your planners for Saturday October 17th @ 2pm EDT.
AND get yourself on my list so I can send you the direct link to the class in the morning a few hours before we begin!
(If you are already on my list, you can skip this step!)
If you are on my email list, you received an email from me on Sunday with a whole collection of October seasonal freebies to help you get organized and motivated for this spooky time of year!
The collection includes 2 NEW designs, a Spooky Dashboard and my new 1/2 Page Monthly Dashboard with 31 Things To Do in October task list.
You’ll also get access to 2 complete sets of October tech wallpapers that you can use to get your smartphone, tablet and computer dressed up for some added seasonal inspiration.
I had an amazing launch and enrollment for the Empire Building Business Accelerator.
I hit multiple records in my business.
⚡️ Best sales month ever.
⚡️ 3 of my best sales days ever.
⚡️ I hit my savings goal for the year.
⚡️ I purchased a few celebratory items off my wishlist.
⚡️ I paid off the remainder of the loan on my vehicle 18 months early.
It has been an amazing month.
And the best part is… it was all so easy!
I know I’ve worked twice as hard for half the rewards before. I’m sure that’s a feeling you can relate to.
But for the past few weeks and months I’ve been stepping up my manifestation game.
I’ve been journaling more of my limiting beliefs out, I’ve been writing the rules for how my life and business get to work, and I’ve been leaning into the good happy feelings more and more.
I always believed manifestation worked but this month blew me away with how much I was able to shift and how much I was able to achieve in such a short period of time.
So, now I’m deciding what else I get to do and have next month?!
If you have questions about manifestation and want some good resources, I will tell you that for the 6-8 weeks before my launch, I was doing some serious manifestation work, journaling my desires, identifying my limiting beliefs and overcoming them with positive evidence and affirmations.
Both of these resources are printables from my shop that you can use over and over as much as you need to achieve your own breakthrough and shift into massive abundance. They are incredibly affordable options and a great introduction to manifestation, yet still include powerful tools for those familiar with the practice!
Leave me a comment sharing something you’re grateful for + something you desire to manifest in the next month.
In today’s video I am doing a part 2 to my original video 10 Ways to Personalize Your Planner (from November 2014). That video has received 700,000+ views and when I asked on Instagram (follow me @MissTrenchcoat) you said you wanted an update so this is it! This time around I decided to focus on simple, elegant personalizations you can use in your planner without needing stickers or washi tape. I hope you enjoy these ideas and use this inspiration in your own way within your planner! I look forward to hearing about your favorite idea in the comments so let me know which you enjoyed the most!
I created EMPIRE BUILDING for the women within my community who felt a pull to do their own thing, get creative, and earn an income from their life’s passion online.
The course, it’s modules, workbooks and bonus master classes were all designed to be an easy introduction to digital marketing and content creation following the strategies that I learned and executed on to begin and scale my own creative business online.
It’s not the story of someone who had the means to pay for extra advantages such as advertising, a team, the best equipment or tools.
My story is the untold story of hundreds, if not thousands of female owned brands online.
It is the story of following a calling and passion from within.
It is the story of hard work, planning and a lot of figuring things out as you go.
It is the story of slow and steady growth that over the course of years lead me to a following and community of over 150,000 women across the globe.
My story is not unique.
My business is not unique.
My story can be your story whether you decide to join EMPIRE BUILDING or not.
But, if you want the help…
If you’d like a shortcut through the tedious process of researching strategies, and the trial and error that goes along with figuring out what works and what doesn’t…
If you’d like to have the support, the feedback, and the accountability of a group of likeminded women all working towards a similar goal…
Then I welcome you to take full advantage of my offer and secure your enrollment in EMPIRE BUILDING today!
If you feel a pull towards me, my content, my work and my products, I just may be the “secret ingredient” to your success that you’ve been looking for!
I do hope to see you inside the group and at the classes.
Remember, live classes begin on September 21st, but when you enroll you’ll learn more about all that.
For now, give it some thought and follow your heart.
When you’re ready, click the link below to enroll!
There is nothing worse than starting your own business online and then running into one of these very common branding issues.
Your brand is not cohesive, it’s all over the place and a mess
Your brand looks just like another business so it doesn’t stand out and your constantly accused of being a copycat brand
Your business name is in use by someone else and now you are in potential legal trouble
People are not sure what you do because your brand doesn’t make logical sense
You can’t get the name you want for your website url or social media handles so you have to choose second rate names that prevent your platforms from gaining followers
You are attracting the wrong people to you who aren’t buying or engaging with you
Imagine doing all that work to start your own brand online but then you have to make significant changes that effectively mean you need to start from scratch.
Or worse, receiving a cease and desist letter from another business who’s branding or trademark you’ve unknowingly infringed upon.
It can be a nightmare scenario and really kill the motivation and momentum you worked so hard to create putting in the time, energy and work to put yourself and your business idea out there online.
I want to help make the branding process easy for you so you get it right the first time or make the necessary changes to your branding now that will remove blocks and potential conflicts in the future.
Module #1 of EMPIRE BUILDING is focused on the topic of Branding and in it I will teach you everything you need to know to solidify a cohesive and reliable brand online.
The EMPIRE BUILDING 6 Week Live Class Experience begins on Monday September 21st with our fist live video class and Q+A scheduled for 7pm EDT.
Each week for 6 weeks I am going to teach you one of the 6 modules of EMPIRE BUILDING live, while I also simultaneously update the content and resources of the class to be current with digital marketing trends and technology.
For the 6 weeks of the class, you will also have access to a private Slack channel for group coaching and support from me.
Although class officially beings on September 21st, if you enroll now, I will also let you into the Slack chat early and start coaching you now, sharing more of the behind the scenes of this launch with you for additional value and support.
Plus you get over $1,000 in additional bonuses for enrolling in the course this round.
The whole experience wraps up the close of October, so if you act now that is 7 weeks of coaching and direct support by me.
Of course, once the live class is wrapped up and our work together is done, you will get lifetime access to EMPIRE BUILDING and a year of email support from me as well.
So, if you want to learn more about this experience, click the button below to check out the full sales page. From there you will be able to enroll!
I can’t wait to work directly with you on your business- I know this is going to be a truly unique and valuable experience for all of us.
To be completely raw with you- I am extremely excited, nervous and slightly terrified to make this announcement!
That’s because today I am doing something I have never done before in my business.
This is something I am often asked about by my customers, and for the past few months has felt like a calling from my heart to show up and serve my community more intentionally and more deeply.
I am finally opening up a live round of my signature online business program, EMPIRE BUILDING for enrollment right now!
For the past 6+ years running my business online, I have always been super intentional about the products, classes and courses I create and offer to you.
That’s because I understand and execute on a much overlooked principle of business: your business can be as simple or as complicated as you make it.
Business can be hustle and grind 24/7 with the help of a team,
Or (if you’re like me) it can be 2-4 hours of solo work a day with systems and automation.
Business does not need to be difficult or complicated- my 6 figure passive income business is proof of that concept.
By keeping things simple and straightforward, I have been able to keep my business running solo and profitable through multiple key milestones.
• My business survived the 120 day mark where 90%+ of businesses fail.
• My business survived the dreaded, 1, 3 and 5 year marks where the majority of small businesses close up shop for good.
• And now, my business has not only survived, but honestly been thriving, during a global pandemic where many businesses have had to significantly pivot or close entirely.
There is nothing inherently unique about me or my business.
The only thing that truly sets my results apart from others is that I approach my business very intentionally so that it plays to my strengths and skills, and I am very deliberate about where I spend my time and energy.
Now is the time for me to spend and invest more of my time and energy into a live round of EMPIRE BUILDING so I can personally teach you my methodologies, strategies and business philosophy so that you too can build your brand and business on a firm foundation online.
If that sounds like something you would like to learn about, I urge you to enroll in this next round of EMPIRE BUILDING NOW!
The 6 Week Live Class Experience is going to begin on Monday September 21st with our fist live video class and Q+A scheduled for 7pm EDT.
Each week for 6 weeks I am going to teach you one of the 6 modules of EMPIRE BUILDING live, while I also simultaneously update the content and resources of the class to be current with digital marketing trends and technology.
For the 6 weeks of the class, you will also have access to a private Slack channel for group coaching and support from me.
Although class officially beings on September 21st, if you want to enroll now, you will get early bird access to the 2 Fast Action bonus’ that expire on Monday September 14th.
Plus you get over $1,000 in additional bonuses for enrolling in the course this round.
AND- if you enroll now, I will also let you into the Slack chat early and start coaching you now, sharing more of the behind the scenes of this launch with you for additional value and support.
The whole experience wraps up the close of October, so if you act now that is 7.5 weeks of coaching and direct support by me.
Of course, once the live class is wrapped up and our work together is done, you will get lifetime access to EMPIRE BUILDING and a year of email support from me as well.
So, if you want to learn more about this experience, click the button below to check out the full sales page. From there you will be able to enroll!
Of course, don’t forget that I do have the FREE Business Training Class ENTREPRENEURSHIP IS THE NEW BLACK on Saturday the 12th @ 2PM EDT, and I am going to talk more about this offer at the end of the class if you want to know more.
Or you can email, comment or DM me with questions!
I can’t wait to work directly with you on your business- I know this is going to be a truly unique and valuable experience for all of us.
