Why you need a sales funnel that gets you leads, followers and daily sales on autopilot!

Hey there small business babe!

I have an important question to ask you about your business.

Do you have a sales funnel created to market your business, yet?

If you are not familiar with what a sales funnel is, it is a marketing strategy that helps you automate your sales process by building an audience of potential customers, helping them get to know you and your business and then serving them offers for your products and/or services without you needing to get directly involved with one to one selling.

When we think of a traditional sales model, we have one business owner making a sales pitch directly to one client- helping them understand the offer, why the customer needs it and helping to overcome the objections that may hold the customer back from wanting to say yes to an offer they definitely need.

But talking directly to one potential buyer at a time is a time consuming task for a business owner.

So, marketers eventually shifted this model so that one business owner could make their pitch to a group of potential buyers at one time. Think of live product demonstrations or seminars where a marketer can pitch their offer to a room full of people. From a time, energy and effort perspective, this situation is definitely more effective, but it still requires the business owner to make the time to find and invite the potential customers to their presentation, and then even more time and effort to present their offer to the group live. Not to mention the time spent on processing transactions. If the sales pitch is effective, a business owner could have a long checkout line of customers to process orders for that adds more time and effort to the system.

What if you could take this model and automate it so that the business owner simply sets up the system once to communicate with their customers and then the system runs itself on auto-pilot, educating the customer and making offers so that the business owner doesn’t have to be present for the interaction at all?

That’s what a sales funnel does!

And if you are already busy enough with running your business, creating your products or performing your services, a sales funnel is the best marketing strategy to use to automate your sales and minimize the amount of time you actually need to spend engaged with directly selling to potential customers.

Now, perhaps you already had a sense of what sales funnels were, but you didn’t want to have anything to do with them in the past because you heard how complicated they can be to set up.

And you’re right! The traditional way that digital marketers structure and build sales funnels is nothing short of a confusing mess of parts, technology and webpages that need to be intricately woven together like a 1,000 piece puzzle!

That’s precisely what ended up turning me off from wanting to create my first funnel, because from all the research I had done on the topic and from what all the world biggest and best digital marketers were teaching- these things were complicated, loaded with confusing tech and very finicky!

So, I too wanted nothing to do with them.

That was, until I decided there had to be a simpler way.

After all, I had a background in sales and marketing working for a Fortune 50 company- I knew what the direct sales process was like, how to engage a customer, how to make an offer and ultimately how to secure a sale.

So, I took my traditional marketing knowledge and paired it with my knowledge of content marketing, social media and influencer marketing to create my own simply system for what I call content and social sales funnels!

Unlike the traditional digital marketing sales funnel with it’s many upsells and down sells, squeeze pages, webinar forms, tripwires, sales letters and more- my system involves just a few key pieces that keep things really simple for you and even simpler for your customer.

And if I know anything about sales, it is this- the simpler you make it for your customer to purchase your offer, the more sales you are going to get, period.

After using my content and social sales funnel concept for myself over the past 6 years to earn literally hundreds of thousands of dollars, I have finally decided to take my process and teach it to the business owners in my community!

I call this course #InstaIncome!

Because this strategy is going to help you quickly and easily market your offers online, and it’s going to start to feel like income is just instantly generating for your business once your first funnel is put in place.

InstaIncome is a 6 week live course including 6 video modules, 6 live co-working sessions and 6 weeks of group coaching with me to help you build your first content and social sales funnel, start to finish, starting on June 1st!

This is one of the rare times I host a new course live and offer group coaching, so you do not want to miss out on this opportunity to have me help you master this key marketing strategy!

I sincerely hope to see you inside our private group container soon, and I can’t wait to teach you all I know about this awesome sales strategy.

CLICK HERE to learn more about #InstaIncome and enroll today!

Let me know if you have any questions about this course and I’d be glad to help answer them for you to make sure this is the right program for you!

Talk soon!

xoxo,

10 Small Business Productivity Time Savers

Hello My Charmed Ones!

As someone who has been running their business online for almost 8 years full time as a solopreneur- I know a thing or two about setting up systems in your business to help save your time and energy. It’s what I’ve relied on for nearly a decade to keep my business consistent, growing and converting sales.

Implementing any one of these hacks is going to make running your business so much easier, but if you can get to a place where you have all ten of these tips in place in your business, you’re going to start realizing how easy business can be when things are well organized into systems.

So, review this list, decide what you may need to put in place first, and then work your way through this to bring your business to the next level!

#1: Save Links to Your Products, Sales Pages & Opt-ins

This will help you keep your links organized so you can easily access them, even from a mobile device, making selling and sharing about your work easier!

Save links into folders in your web browser, a Google Doc and/or a notes app that syncs across your devices.

The syncing aspect is key because you want to be able to access this information quickly from any device, instead of having to search for links or log-into the back end of websites or applications to find this information.

#2: Create an FAQ Page

An FAQ, or frequently asked questions, page will help cut down on inquiries and drive potential followers and customers to the information they are looking for!

Set up a page on your website, blog, shop, or if you don’t have a website, you could collect this information in a Google Doc to share with followers.

Collect the questions you are repeatedly asked about and lay them out with their answers on the page. 

When you are first getting started and don’t have many questions yet, I recommend researching similar business’ and seeing the the types of information they have on their FAQ pages to help you craft your first page.

Your FAQ Page is a living document that you will want to keep updated often and the better the answers on the page are, the more engagement and sales you will have, while minimizing unnecessary emails, DMs and comments.

#3: Set Up an Email Autoresponder

An email Auto-Responder is an automatic message that is sent to anyone who emails your business email, and can be a great customer service tool that sets expectations with your customers while also helping them at the same time.

All major email platforms allow for auto-responders (think out of office email reply) so you can likely find a set of directions for setting yours up quickly by doing a google search.

The email auto-responder should be a welcoming message that helps your customer understand when they can reasonably expect to hear back from you, and provides them some insight to help direct them in the meantime.

Example: Thank you so much for your email! Please know that your email has been received and your inquiry is important to us! Due to the volume of messages we receive, you can expect a response within 48 hours outside of weekends. We do monitor for and prioritize more urgent customer service requests, but your patience and understanding is greatly appreciated. In the meantime, the answer to your inquiry may be one of our frequently asked questions, so we encourage you to click here to review our FAQ page for a more immediate resolution.

#4: Use Canned Responses

Canned responses are pre-written emails or message templates that can be used to quickly compose a reply to a customer email or message. They are usually based on frequently asked questions, but are great for making sales when a customer needs a recommendation, guiding an assistant who may be helping with emails and messages, and can help prevent PR nightmares when you are asked triggering questions or dealing with a particularly unhappy customer.

Populating answers onto your FAQ page is a great way to help minimize customer emails and messages, however, when you do receive a message from a customer, it is not always appropriate to send them a link to the FAQ page and send them on their way (not if you want to do good customer service) and it dismisses a key point of contact where you could be making a sale or driving engagement to a platform/content/opt-in.

As you reply to customers messages, get into the habit of saving your good responses to their questions and organizing them in a Google Doc, or a notes app- again, something that syncs across devices is preferable.

Adjust your original message into a template by removing customer specific information and giving the message a more general but clearly actionable response. That way you can easily copy and paste the message for a future customer message.

#5: Use an Editorial Calendar

An editorial calendar is plan for what content is to be published on specific days by platform. It helps take the guess work out of what to post when, and helps you easily bulk create content.

To create your editorial calendar, first choose the duration of time you want to plan for. One month to one quarter at a time is pretty standard, but you could plan as far in advance as a year if that works for you.

Next, define the schedule you will be working on per platform: so what days/times will you be posting content across a week.

Then brainstorm your content ideas and assign them to the schedule so you have a clear publishing plan created.
Finally, schedule specific time to bulk create content on a regular basis. This could be one day a week where you create all your content and set it to publish on schedule for the next week.

#6: Use Social Media Scheduling Software

Social media scheduling software like Meet Edgar, Hootsuite, and Planoly help you to schedule and promote your content across platforms.

One of the biggest mistakes business owners make with their content marketing is that they don’t continue to promote content once it’s been published to a platform- and then they wonder why the content isn’t getting much engagement and continue to create more and more content in an attempt to drive traffic.

It’s much easier to create one piece of content and push it out to other platforms to increase the reach and impact of the content.

Social Media Scheduling Software helps you to automate this process by uploading the content once and then setting the content to publish across various platforms, and can even continue to promote the content on a recurring basis so it’s not getting lost in a stagnant feed.

#7: Use a Marketing Calendar

If an editorial calendar is the plan for what content will be published at what time, your marketing calendar is the plan for what promotions, launches and sales you will be marketing across your year.

A business that isn’t continually marketing itself in some form or another is one that isn’t generating much revenue!
At the start of the year (or right now!) it’s a good idea to map out the different promotions and marketing you will do across the year so you always know what you are selling at any given time and can better organize your efforts to get the maximum results.

This doesn’t have to be complicated, simply choose how often you feel comfortable running marketing campaigns, and start filling in your calendar with marketing ideas that make sense. Make sure you give yourself enough time between campaigns to prepare for the next one.

#8: Theme Your Work Days

Theming your work days means that you will set aside specific days or blocks of time on certain days to do specific work for your business.

Themed work days help you to work more efficiently by remaining focused on specific tasks, and helps you to fit all your tasks and obligations into your schedule across the week so you know you have time to get everything done.

In order to effectively theme your work days, I recommend keeping track of all the different activities you do for your business on a recurring basis over the period of a few weeks to a month, and then grouping like items together and creating daily themes or work blocks on a specific schedule to ensure you have the time set aside to complete those tasks.

#9: Systematize Everything!

A system is a codified process for how you reach an end result so that you have an easy to follow list of tasks to help you achieve a similar result every time you go to complete that objective. For example, a recipe is a great example of a system. It’s a specific process for how you get a specific result, a meal you are trying to prepare and the steps to follow to make it.

All of the recurring work you do for your business should be turned into a system to help you take the guess work out of planning how you will complete a specific action in the future and creating the system gives you the opportunity to perfect exactly what your process is so you spend less time and effort but get a greater result each time.

So, every time you do a task in your business, start tracking the steps on a project page. When the task is complete, review your steps and what you learned from that recent experience to create the ideal step by step plan for completing that activity in the future. Write the final draft of the plan on a project or system planning page and refer to it every time you need to do that task so you don’t have to waste mental time and energy thinking about how to do it.

#10: Get Help

Getting help so that you can more effectively run your business can take many forms, some of which don’t require you to spend money, hire an employee or to delegate business related to tasks to others.

The first level at which you can get help is within your own family. If you have a partner or children old enough to delegate home life tasks to, reach out to them first to ease your daily work burden so that you have more time to focus on your business tasks.

The second level at which you can get help is to hire out home related tasks in the form of a cleaning service, baby sitter, meal prep service, dog walker, task rabbit etc- again to take home burdens off your plate so that you have more time available for business work.

Next, consider how you may be able to use your network of other small business professionals to do a service swap where you take on work that you are skilled at for another business owner, and that business owner takes care of some work for you that they are more skilled at.

The final level at which you can get help is to hire virtual assistants, contractors or employees to complete specific work for your business.

Start Your Money Making Business!

Hey Small Business Owner!

Everyday hundreds of great, creative, and innovative new online businesses are formed around the world, and then close their doors after a matter of weeks or months due to a lack of clear purpose or profit.

That does NOT have to be your business story!

After 8 years running an online business myself and working with hundreds of women in my community to get their business visions off the ground, I know first hand what it takes to lay the right foundation for a business that reflects your passions and fills your bank account.

Let me guide you through some simple activities that will help clarify your business vision and work you through early stage market research so you can move forward with confidence knowing that you have laid the foundation for a Money Making Business!

Watch the Video on YouTube

I hope these 10 tips help save you time and energy in starting, building and growing your own online business!

xoxo,

In May 2014, I left my very secure career at a Fortune 50 company to go full time for my own online business.

I truly can’t believe it’s been over 7 years full time for myself!

I bet many of you who were subscribers of my YouTube channel or readers of my blog at the time also didn’t expect my business would survive this long.

I’m sure some of you may have thought it was a cash grab. Perhaps some of you thought it was a fad that I might get bored of. And I’m certain some of you believed that I just wouldn’t be able to make it work for the long haul.

I wouldn’t blame you if you had your doubts!

The truth of the matter is that the vast majority of businesses fail.

They fail at the 120 day mark.

They fail at the 1, 3, and 5 year mark.

Statistically, every day a business operates, the odds are it will not make it through the day.

So, I completely understand why it feels scary to start a business with such high odds stacked against you.

But I also know in the depths of my soul that I will never go out of business unless I decide I no longer desire to run a business.

And trust me, I never want to work another 9 to 5 again, so it’s unlikely that I’ll ever stop being an entrepreneur.

I’m so certain of this because I now have the knowledge and experience of what it takes to build a business, and even if the industry I am currently working in fails, I know I can start another business and it will be successful.

Although I do not buy into the idea that there is a blueprint for success in business, I do know that there are elements of digital marketing, that once you understand them, you can apply them to any online business venture.

It took me a long time on my own to put all the pieces together!

Remember, I started my first blog in 2008, I started YouTube in 2009 and it look me another 5 years to understand on my own those essential elements that I know are what always create success in business when implemented strategically and consistently.

I’m not going to sit here and tell you the last 7 years have been all roses. I certainly had points where I let my business slip, or I tried a new strategy that didn’t really work for me and I had to readjust course.

But I’ve always been able to right the ship, get back on course and produce a full time income for myself.

I’m no 35 year old millionaire, but I do well enough for myself through my business that I lead a comfortable life.

Entrepreneurship and running my own business online was something I intentionally chose for myself so that I could live the life I wanted.

I truly desired the time, financial and location freedom that I enjoy today and it was something I was able to accomplish for myself very quickly once I had all the pieces of the puzzle worked out in my mind.

But the problem with those puzzle pieces, is that I can tell you about them all day long!

In fact, in my previous email I laid them all out for you, but there is a difference between knowing a thing and being able to apply that knowledge to your own situation.

It’s the reason why most businesses fail, even though there is such a plethora of information you can access free on the internet.

This is why I created the EMPIRE BUILDING 6 Week Business Accelerator!

I saw from experience working with the ambitious women in my community that it wasn’t enough to know the information, but that they often needed help applying the knowledge to their own business idea.

Isn’t it so often the truth that we can see how something works for another person, but not how that works for ourselves.

So, I put together the Business Accelerator as an affordable business coaching and consulting opportunity where I guide you through the information and help you to see how it applies to your own circumstance.

That sort of support is invaluable! Having a mentor who has been there and done that before can be a major difference in the trajectory of your success.

I welcome you to join me for the EMPIRE BUILDING 6 Week Business Accelerator so that we can do this essential work together to give your business the best possible foundation for success!

Although the online business world can often seem very crowded and competitive, believe me when I say, I want to see you succeed!

I want to see you reach your goal and live your dream the way I get to.

Helping to free other women from the 9 to 5 system so that they can live and experience life on their own terms is why I do what I do!

CLICK HERE TO ENROLL IN THIS ROUND OF THE EMPIRE BUILDING BUSINESS ACCELERATOR

or, shoot me an email and let me know your lingering questions or concerns.

See you inside the Business Accelerator!

xoxo,

I need to ask you a serious and somewhat uncomfortable question about your business idea.

Are you building a business or is your idea just a hobby?

I ask because there is a fine line between creating and building something as a hobby and creating and building a business.

There are two differences that set them apart:

First, is revenue.

Second, is commitment.

First and foremost, a business is intended to earn revenue. No matter if that business is a side-hustle, a service you may do only part time, or is intended to serve as a passive income source, all businesses aim first and foremost to earn money.

But, I hear from a lot of women in my community who have been working on their business idea or various ideas for years, and they have struggled to get to the point where they are offering something for sale.

If you have been blogging, posting on social media, or sharing videos on YouTube sharing your knowledge and craft with others, but you aren’t really offering anything for sale, your business is just a hobby.

So, if you are wondering what you’re doing wrong, because you are creating all the great free content that you see other online business owners creating, and you have a platform, and maybe even some followers… what’s missing here is a significant revenue source.

You can’t live off free products that other brands send you to promote, and you won’t build a sustainable business of any size from dismal Google Ad revenue. (Read that line over a few times until it sinks in)

So that is first, but the second issue is commitment, which is many ways might actually be a bigger issue for an aspiring business owner.

You see, if you started your online brand, but you haven’t really been fully committed to it, you’ve likely only been building a piecemeal version of a business.

You’ve been dabbling, experimenting, and hopefully enjoying yourself in the process.

But if you haven’t fully committed to your idea and declared to yourself that this idea is going to be a business that earns money and has success, then you’ve likely only been putting in a half-hearted effort.

If this is you, I see you!

I totally understand and relate to that feeling that you don’t want to get yourself too invested because you aren’t even sure things will work out.

Here’s the truth though: If you want a business that succeeds in meeting your needs and expectations, you need to get invested and you need to decide that your business is going to work out.

Doing this doesn’t have to be challenging or have to come down to a tremendous investment.

Enrolling in the EMPIRE BUILDING 6 Week Business Accelerator is your opportunity to commit to your business idea once and for all. To make a relatively small investment in yourself and finally put the necessary pieces in place that transform your idea from a hobby to a real business.

I’ve put everything you need to get started into EMPIRE BUILDING.

Everything you need to know about how to create a brand online, how to choose and use platforms, how to attract your ideal customer, and yes, how to sell and earn real revenue for your time and effort! It’s all there in the EMPIRE BUILDING course, ready for you to hit play on the video modules and start following along with activities intended to help you decided and build out each aspect of your business.

In this offer, I’ve included bonuses to help you solve some of the most common business issues:

→ How to create an actionable creative business plan

→ How to spend your time as a business owner through the various stages of business

→ How to manage your mindset and tap into your internal guidance as a business owner

→ How to save time, effort and money on marketing your business through FREE content marketing

And on top of that, during the 6 Week LIVE Business Accelerator, you’ll be getting business coaching and consulting from me everyday through homework, additional content, mindset shifting, Q+A and more!

We even have 3 Live Classes including 2 Hot Seat Coaching Calls where we can talk face to face about your business struggles and get you immediate actionable solutions to help you push through your obstacles.

An opportunity like the Business Accelerator doesn’t come along very often, and it never comes along in this price range.

Six weeks of group coaching with a digital marketing program often costs $2,000- $3,500.

This offer and experience is comfortably under $1,000!

And the reason I can price this experience so well, is because unlike some other online business owners, this work isn’t my only source of income.

Over my past 7+ years as a full time business owner, I’ve built a mostly passive income business that includes numerous products including digital planning tools, workbooks, classes, courses, plus various advertising and affiliate marketing income streams.

So, I’ve been where you are before, and I know how to shift that situation from a fun online hobby to a legitimate revenue producing business.

Let me help guide you and be your on-demand business consultant!

CLICK HERE ENROLL NOW to secure your spot in this value-packed experience!

Can’t wait to see you inside the Accelerator!

xoxo,

👩🏻‍💻Is your business idea stuck in research mode?

Or perhaps you struggle with these common limiting beliefs that plague aspiring digital entrepreneurs..

😕 Does the world even need another business idea like mine?

😕 I’m not even sure what business to start

😕 I’m still researching what I want to do and how to make it happen

😕 I’m afraid to put in all this work and then fail anyway

😕 Who am I to start my own business?

😕 I’ll start a business one day but I don’t have the time right now

If any of those limiting beliefs resonate with you and are currently holding you back from starting a business online, I have a new FREE Business Training that you should see called START YOUR BUSINESS NOW!

The training itself is jam packed with information- you know me, I always overdeliver when it comes to content, and I covered a lot of topics:

✔︎ Why you’d want to start your own business

✔︎ Common reasons that hold people back from starting a business

✔︎ Why your business idea is necessary to the world

✔︎ The revolution that female entrepreneurs are leading in a global paradigm shift for work life balance

✔︎ How to know the right business for you to start

✔︎ Why most business advice isn’t helpful for ensuring your business success

✔︎ The two reasons businesses ultimately fail

✔︎ My complete journey to entrepreneurship with milestones and lessons

✔︎ Six common mistakes that lead to business failure

✔︎ The details of OPEN ENROLLMENT in the EMPIRE BUILDING 6 Week Business Accelerator

Yes, it was a lot of value packed information, and throughout the class I shared mindset shifts to help you find clarity on what is holding you back from finally starting the business you’ve been thinking about and planning out for years!

I’m telling you- there was so much good information and actionable strategy in the class…

SO, WHAT ARE YOU WAITING FOR?

And of course let me know if you have any questions about the class or OPEN ENROLLMENT in my EMPIRE BUILDING 6 Week Business Accelerator Coaching Package!

xoxo,