Business

Online Business

7 Foolproof Strategies for Growing a Follow on Any Platform

These 7 Strategies will help you establish and grow a following on ANY online platform!

7 Foolproof Strategies for Growing a Follow on Any Platform

There are a lot of platforms online these days and as much as I know it would be popular to teach in-depth on each one and exploit the secrets to grow a following with it, after evaluating many different platforms, I understand the real secret is that growing a following on any platform involves the exact same strategies.  Yep! Sorry to burst your bubble, but there are not specific secrets for each individual platform, if you want to grow a following on Twitter, it’s the same as growing a following on Instagram or YouTube or Tumbler! And the reason is clear, because people are the same no matter which platform they are using. Fundamentally speaking, the same things that draw attention, spark curiosity, and precipitate loyalty on one platform will work for them all, because they draw on human nature. So, today I’m going to share with you the seven foolproof strategies for growing your following on any platform so you can get to work growing a following on the platform of your choosing!

#1. Get clear on your branding and messaging

Whenever you start with an online platform, its important that you have your branding and messaging worked out to inform the types of content you will be sharing or creating on that platform as well as the specific audience you will be trying to attract. If you have a business or personal brand outside of this platform and this is going to be an extension of it, you will use that. If you don’t have anything else going on and this is going to be a fresh start, spend some time understanding what your goals are for the platforms, what you are trying to accomplish, why you want to accomplish it and how you plan to accomplish it. In terms of messaging, keep it simple. Have a clear, easy to understand purpose that you demonstrate through your content.

#2. Learn how to properly use the platform

You can’t expect to grow a following on a platform if you are using it wrong. That is to say, you are using it in a way that’s a departure from what people usually expect of that platform. Do your research, find out how the platform is used and then check out some of your favorite personalities or brands on the platform. Often times big brands or notable personalities are at the forefront of innovation for a platform, so check out what other big timers are doing and learn from their example what works and what doesn’t.

#3. Determine your perfect balance of content curation vs content creation

When it comes to most platforms, the content you share will either be your original work or content you have shared from others, which is commonly known as curated content. On most platforms, users will balance content curation and content creation, but their is no magic formula for a perfect balance. Some users have accounts that are all original, some have all curated and many mix both. Find what you are comfortable with and try to stick to it!

#4. Get on a consistent posting schedule

Speaking of sticking to what you are comfortable with, the same goes for your posting schedule. Unfortunately, there are no foolproof rules for when to post content to a specific platform for significant success. Yes, you can look up popular posting times and stick to those, but it doesn’t seem to make a significant difference for most people. What does make a difference however, is defining your posting schedule, the precise days and times you will be posting, and sticking to that consistently. Consistency breeds loyalty on all platforms, and the more loyal followers you have, the faster you will grow!

#5. Cater to a community on the platform

Although it’s great to be a niche brand, even the most unique are still a subset of some larger community online. Make sure you know what community your brand belongs to, and keep up with that community in terms of the trends in how they use the platform and by following or engaging with people in that community regularly. No need to become a copy or start obsessively following the trends, but understanding where your greater community is headed is a great way to stay on the same page with them, and if you can find a way to work the trends into your content in a way that’s natural to you- the more success you will have!

#6. Interact with others on the platform

On any platform, interaction will garner you respect a favor among your followers. Just like consistency, interaction, by replying to comments and also engaging independently with others in your community, will help to build loyalty. The best way to do this is to have a genuine interest in the platform you are using and to go to it, not just to post content but to also consume the content of others. When you really enjoy a platform and use it regularly, it shows, and your following will grow the more you go out and engage!

#7. Make sure your content is valuable

When it comes down to it, people will follow you on a platform if your content is valuable to them. Meaning that it gives them something they want, like information, inspiration, or entertainment. All valuable content online can be boiled down to one of those three buckets (information, inspiration or entertainment) and as long as you are sharing content that either gives people information they are looking for, makes them feel good or keeps them entertained, your following will grow!

Guess what? If you enjoyed this post, I bet you know someone else who will as well. Go ahead and let’s start acting on these strategies by doing some content curation by sharing this post on one of your platforms like Facebook or Twitter. Also, I’d love to hear your thoughts so leave me a comment down below and let me know which strategy you struggle with the most!

xoxo,

Alexis-Signature

Online Business

Check Out My Online Business Resource Guide!

Online Business Resource Guide

Getting started with your online business can be overwhelming to put it mildly. There is so much research that goes into starting a business, plus information you should know, key strategies to execute and a multitude of possible tools you could use to help make your vision a reality. So, to make this process a bit easier for you as a current or aspiring business owner, I have started a very special Online Business Resource Guide! Filled with the best content, advice, strategy and yes, tools upon tools that I personally use in my successful online business- you are going to want to get your hands on this resource and start digging into the material asap!

So, to make this resource guide as tech friendly and shareable as possible, I have gone ahead and turned it into its own Pinterest Board! Click here to access the Online Business Resource Guide Pinterest Board and make sure to follow board so that you can see all the new resources and content I add to it regularly. I want this to be a living, breathing resource guide that is continually updated with new information as I get it, and I thought a Pinterest Board would be the best method of delivery.

I do hope you enjoy the resource guide, and I can’t wait for you to dig into the content I have there for you to explore and learn as much about running a successful online business as possible- no matter what stage your business is currently in!

xoxo,

Alexis-Signature

Online Business

Welcome to the New American Dream

Welcome to the New American Dream: Work from Anywhere!

Welcome to the New American Dream

This is a post that I’ve wanted to write for a long time but just never found the right moment to share it. And of course, now that I say that I feel like I’ve just gone and over hyped it! I guess I should start by explaining that a few short weeks ago I hit what I consider to be a major milestone in my business. On May 20th 2016, I celebrated my 2 year anniversary of working for myself full time. It wasn’t the anniversary of my shop or my blog or youtube channel, it was the anniversary of the day that I stopped working for someone else and started working for myself full time. You may already know the story, I was working for a Fortune 50 company for over 5 years when I finally had my lightbulb moment and decided to work for myself. I won’t bore you with the details again, but for some time before that day I had really begun to feel like working for yourself or at least in a job that gives you ultimate locational freedom is the new American Dream.

This was a dream I was first introduced to when my mother married a man who worked full time from his home. It seemed like such a novel idea to me, using the internet to telecommute and having the freedom to work from anywhere, even if that was just your house. Now, although I thought telecommuting was the greatest idea ever from that point forward, I didn’t really understand how I would be able to make something like that happen for myself. My step father was, after all, a computer programmer, which I think is a profession that we often associate with men sitting behind big computer screens typing away in solitude. I wasn’t going to be a computer programmer, I knew that much, but I did have a great love for the internet and the possibilities it brought to my future career possibilities.

The next time I was introduced to the idea of this new American Dream, it came in the form of a best selling book that I was eager to read. The 4 Hour Work Week by Tim Ferris, with the very intriguing subtitle, Escape 9-5, Live Anywhere and Join the New Rich. Well, doesn’t that sound like something! In Ferris’ book he went on to explain this new American Dream through examples of work from home employees who negotiated their schedules and business owners who put in place systems to give them more time freedom. It all made sense to me, although again, I wouldn’t understand how to execute on this concept myself for another 4 years, but the seed was firmly planted and as they say flowers only bloom where seeds are plated. And watered. And weeded.

Well, you know where this story is going and of course four years later after much watering and weeding, this idea of the new American Dream blossomed for my own life. But the story doesn’t end there. Now, two years later, much more watering and weeding and planting has been necessary for me to keep my new American Dream alive. It’s not enough that I made it happen for myself, I have now shifted my focus on how to keep my dream happening, how to keep my business going and how to make sure I continue to live my dream.

If this idea of the new American Dream is something you are also casing but having a hard time making a reality for yourself, I want to let you know, YOU ARE NOT ALONE! It took me years to figure out what I was doing and make it work before I hit the eject button on corporate 9-5 and started living the dream. And I want to give you a little heads up that next week, I’ll be announcing something you won’t want to miss. It’s something I have planned to help you water and weed the seeds of entrepreneurship that you have already planted in your own mind. If you don’t want to miss it, make sure you are on my list by signing up below and you’ll be one of the first to know!

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xoxo,

Alexis-Signature

Business

Entrepreneurial: Time Flies When You’re Productive

Entrepreneurial: Time Flies When You’re Productive

Welcome back for another installment of Entrepreneurial, my monthly journal entry chronicling my experience as an entrepreneur, my victories and failures each month, and the lessons learned along the way.

Time Flies When You’re Productive

As I sit here writing this I honestly can’t believe that May is nearly over. For most of the month, I thought it was still April. This was my own fault because I forgot to change over some calendars in my office and without “seeing” that it was May, my brain kept thinking it was April. Ugh! But May was a really wonderful month for as much of it as I can remember. It’s been something of a blur for me and I think that’s because I have been super productive this month! Like I mentioned last month, I finally have my routines in order and because of that I was able to get myself a week ahead on my work. So although this post is being published on May 31st, it’s being written on the 23rd!  Same goes for my YouTube videos which are also filmed and scheduled a full week in advance. Being ahead of your work is a great feeling and I attribute all this productivity and success to my established routines.

What I Didn’t Do!

1. I didn’t work on any new products. Instead I knocked out a few project that have been lingering on my to do list for a while. Things like sales pages and FAQs for my shop. Little odds and ends that didn’t take a long time to complete, but just kept being

2. Skimp on self care. Self care has been a major part of my new routine. Nearly every night I do something for myself and spend quite time reading or listening to podcasts. It feels so luxurious to be able to pamper myself and I’m glad I am putting myself first for the first time in a while!

3. Waste time on social media. Because I have been executing on my new routine consistently, I have found that I end up wasting less time on social media. Before, I might have spent a few hours checking Instagram or YouTube, but recently, I have seriously cut back and its given me more time for myself and my business.

What I Did Do!

1. Got my Twitter under control. This is thanks to my assistant who has been managing my tweets not really me, but getting my twitter under control has been a major task on my to-do list for over a year. It’s great to be able to check that off now that there is a system in place.

2. Planned out some great promotions. This month I ran a special promotion for my email subscribers that I think was a great success. I also spent a good amount of time outlining a major promotion that will be going on in the next few weeks.

3. A few secret things I can’t mention yet. Most of this month was focused on a major project that I can’t wait to announce but can’t really talk about right now. Don’t worry, you will hear about it once its good to go and I’m super excited for all the great content and behind the scenes I will be able to share with you!

What I Learned!

1. Routines really work. Once I got my routines under control in April, I was able to make major progress in May with my work. I love waking up knowing exactly what I am going to do for the day and then finishing my work and tasks in time to relax, enjoy dinner and have

2. Trust the process. This isn’t something I just learned, instead it’s something that I knew and had to remind myself a lot this month. Sometimes I work on a project or a piece of content and don’t see it doing very well, but then I step back and see the overall progress and realize that things are moving in the right direction. It’s so important to trust the process and remember that individual events or results all add up to overall progress.

3. My shortcomings. Now that I am on a schedule and executing on my routines I find that I am seeing myself and my flaws much more clearly. I don’t mean this in a negative or demeaning way, instead, I feel like in getting myself on track I am seeing the truth about my shortcomings that I use to explain away or make excuses for. It was easy to ignore a specific problem I was having and chalk it up to being stressed or overworked or too busy, but now that I have my schedule in order I see that I am really the cause of my problem. Obviously this is something I’m going to file under my own personal development and will have to think about and make a plan to correct if I want to see my problems solved but its definitely something worth noting and I hope my insight can help you as well!

I hope you enjoyed this installment of Entrepreneurial and perhaps picked up some new insight or a strategy you didn’t think of before. I’d love to hear how your month went, so please let me know what you learned by leaving me a comment down below!

xoxo,

Alexis-Signature

Online Business

It’s Not Too Late to Reserve Your Seat for My Upcoming FREE Webinar Training!

Are you ready to learn how to use photography to elevate your brand online?

Truth: Your visual marketing assets are most of the reason people follow you online and purchase your products. Even if you don’t have a product based business, the images you use and share to represent your brand online are crucial to the success of your service based business and even your brick and mortar locations. For me, putting together a strong photography based marketing strategy was much of the reason my business skyrocketed over a year ago, and it remains one of the main reasons why I am still growing at a quick and steady pace.

Like it or not the photography and graphics we use to represent our brand and business online are some of the most important assets we have, and yet many of us are not familiar with the basic principles that go into not only creating great images, but also using those images properly online! Times are changing and what was the norm a few years ago in the online marketing space has changed drastically in terms of using images online.

If you aren’t aware of these changes and/or don’t have a defined marketing strategy that includes using images and graphics to promote your brand online, you are missing a major opportunity. On top of that, if you are currently using images and graphics online to represent your brand without that strategy, chances are you are putting your brand and business at risk! This includes sharing images on branded Instagram, Twitter or other social media accounts! The content you put out into the world for the public to see matters and if you aren’t aware of the trends and essential marketing strategies for promoting growth online, you aren’t just going to lag behind in followers, but you will also confuse your customers and loose out on sales!

It is not to late to join me tomorrow for my upcoming FREE Webinar Training on the 7 Impactful Strategies for Using Photography to Elevate Your Brand Online. The event will be held LIVE at 3pm eastern, however, their will be a limited time replay, so if you want to check out the training but can’t make it at 3pm tomorrow, don’t worry! If you click this link and RSVP you will be given access to the replay as well!

I do hope to see you LIVE tomorrow because I will have a Q&A and will be sharing some awesome bonuses!

xoxo,

Alexis-Signature

Business

The 6 Business Assets that are More Important than Your Business Plan

The six business assets more important than your business plan

The 6 Business Assets that are More Important than Your Business Plan

One of the most popular questions I get asked whenever I talk about online business building is always about business plans. For one reason or another, the concept of a business plan, what it is, why it’s necessary and how to create your own, always seems to be a primary concern to beginner business owners and/or those who are curious about online business and thinking about starting their own. When you are first getting started creating a business, you have dozens if not hundreds of tasks on your plate all at the same time. If you are lucky, you may have help with your workload, but that still means you have many priorities to balance in order to get your business off the ground. Your business plan is just a document that explains what you are trying to do with our business, which, often times when we are getting started, is a hard concept to define! Until you truly have your business up and running, doesn’t help you with anything, nor does it legitimize your hard work and effort. For that reason, I think there are way more important items and business assets to tackle before you ever even worry about your business plan. Today, I want to talk about six such items that I think you should have in order as a small business owner before you even worry about writing a business plan!

Website

If you are operating a business of any kind, online or off, having a website is a must. When people hear about your business, products or services, the first thing they are going to do is Google you to find out more about you and unless you have throw a stake in the ground with your own website and claimed your distinct area of the internet, you are loosing a very powerful opportunity to engage with potential customers and clients. People will search for you online and make many instant decisions over whether or not they want to purchase from or work with your business based on information they find or do not find online. For this reason, putting the necessary time and effort into your website to ensure it provides an accurate and intriguing face to your business is a must!

If you want to learn more about how to build an inexpensive professional website that looks like it cost thousands, click here to learn more about this specific subject! 

Business Model

Another term that I often find thrown around along with business plan is business model. Your business model is the way in which you plan to make money with your business. Remember, until you earn money from your effort, you don’t actually have a business, just a hobby! Your business model is a defined strategy for how money will flow into your business. Until you have your business model worked out and begin earning a steady income from it, there is no reason to even think about a business plan! Until you truly begin earning income from your business, so many factors are up in the air. Spend your time thinking about ways you can earn income and execute on those actions before you worry about your business plan.

Adding income streams and building revenue for your business is no small feat. Try some of these tips to generate passive income to help you build capital. 

Products and/or Services

Your products and/or services are definitely the most important part of your business! Like I mentioned earlier, if your business isn’t earning revenue, it’s not a business, so making sure you are creating and offering the right products and services is crucial. Your products and services go hand in hand with your business model. Working to develop not only great products that people are eager for, but also defining the right methods for distribution and production (which are essential elements of your business model) will help you to maximize your revenue and grow your business.

If you will be creating products and are interested in learning more about starting an online shop, this dedicated video on the topic should help you get started. 

On the other hand, if you are interested in starting a service based business or adding services to your product based business (this is something that I do!) then these tips can help you get your services off the ground. 

Customer Service Systems

Your business runs on systems. They are the actions or sets of actions you take on a regular basis to perform your business tasks. As a business owner you could have systems for processing payments, systems for paying bills, systems for managing tasks and creating products. Or systems for working with clients! There are a variety of systems that business owners use to manage their day to day workload and keep their business running, and the more deliberate and thought out you can make these systems, the easier your work will be. The most important system that you will want to spend a good deal of time and thought on is your customer service system- those actions you will take to manage customer service inquiries and interact with or troubleshoot issues for your customers and potential customers! Because the success of these systems has a direct impact on your business revenue and growth, this is the first system you should define once you begin making money from your products and services. It will go a long way to helping you develop a customer-centric culture within your organization, and will be your best form of PR!

To learn more about systems for your business, watch this vide on systems and workflow! 

Daily Work Schedule 

Perhaps you don’t think of your daily work schedule as an asset for your business, but the truth of the matter is that your time is your ultimate business asset! As a business owner who works solo or even has a team of people working with them, the way you choose to spend your time working on your business is critical to its success. You should first strive to define all the necessary work for your business and then understand which actives and tasks are the highest use of your time and executive function. You will want to do all you can to maximize the time you spend performing duties that actually earn your business revenue and streamline or delegate administrative items that keep the business afloat but don’t earn. If you were to place an hourly rate on your time and an hourly rate on the different activities that need to be accomplished for your business, you want to do higher value work more often!

If you are new to business and want to understand more about how you should be spending your time effectively, here is more information on the subject. 

If you are trying to get your business off the ground while you still work a full time or part time job, here are some additional tips and tricks to help you balance the workload. 

Visual Content

The online marketplace is saturated with content, there is no doubt about that, but there is a clear trend illustrating that visual content and visual platforms are where businesses get the most bang for their buck! If you have minimal time to produce content, even promotional or marketing content, spend your time wisely and focus on visual mediums and platforms. Places like Instagram, Pinterest and YouTube command the most traffic and attention online, so learning how to optimize your business for these types of platforms will give you a competitive edge. To optimize your business visually, you need to get very clear on your visual branding and start using graphics and styled stock photography to tell your brand story. Sharing visuals of your products or styled images that define your services, help your potential customers connect and engage with your business.

If you want to learn more about using photography and visual content to elevate your brand and business online, click here for more information and to sign up for an upcoming free webinar on the topic! 

Don’t let the idea of needing a business plan hold you back from moving your business forward, especially in infancy stages. You have more important work to do for getting your business off the ground and writing a business plan before you have clear proof of income and concept for your business is a waste of time. With time your most precious commodity, everything you choose to spend it on should be moving your business forward or growing your revenue! So, know I want to hear from you! When starting your business, what did you consider to be the most important activities you spent your time on? If you are thinking about starting a business, what’s currently holding you back or causing you pause? Let me know in the comments below!

xoxo,

Alexis-Signature

Business

Entrepreneurial: April, Becoming My Best Self

April's Entrepreneurial Journal
Image via Belinda Selene {@PlanWithBelinda IG}

Welcome back for another installment of Entrepreneurial, my monthly journal entry chronicling my experience as an entrepreneur, my victories and failures each month, and the lessons learned along the way.

April, Becoming My Best Self

April was a landmark month for me and my personal/business development. I made a lot of big decisions this month and established some new routines that have helped to streamline my life and business. I also attended my first live event as a brand/personality, which was an amazing experience that really taught me a lot about myself. Last month I started a new format for this series where I list out what I did and did not do, as well as what I learned from the month. You seemed to like that change and so did I, so I am going to continue with it for now!

What I Didn’t Do

1. Run a promotion. April was the first month this year that I didn’t run some sort of promotion for my shop. I was really worried that this would mean I wouldn’t make as much in my shop, but actually my revenue for the month held up to other months where I ran big promotions, so I’m glad to see that I don’t need to push myself every month to do something special, just sticking to my everyday marketing plan is enough to keep the needle moving in the right direction.

2. Spend enough time on Instagram. For one reason or another, this month I didn’t Instagram as much as I would have liked. However, out of that I ended up finally defining a regular editorial for my Instagram posts that I was able to implement later on in the month. Having an editorial calendar for Instagram may seem excessive, but like everything in life, a little forward planning can go a long way to simplifying your workload.

3. Stay inside my comfort zone. This month I did something that totally pushed me outside of my comfort zone by attending and speaking at the Southeast PlannerCon in Atlanta! This was something that was planned for months, but it was the first time I made “an appearance” as a brand offline. I was pretty nervous about it going in, but almost immediately my nerves subsided when I started meeting new friends and seeing welcoming faces. It’s amazing how much anxiety you can overcome thanks to the power of human connection!

What I Did Do

1. Stuck to my schedule. Oh yes, I made my schedule and stuck to it, which includes my new block schedule for working on my business day to day. For a long time I wanted to create a schedule where I themed my days by tasks, and I was finally able to accomplish it this month. Not only did I set up a schedule that works, I executed on it the whole month which was a major win for me and it ended up making my life so much easier and actually boosted my work day confidence. I was able to execute on all my essentials during the workday and then relax in the evening thanks to this new schedule.

2. Added value for my customers. So, this month I didn’t launch a new product per se, but I did add a few items to existing products. I was very excited that I added a new iPhone only module to my Digital Styling Lightroom photography course, which was something my customers had expressed much interest in, and I also added a blogging webinar to Empire Building. Focusing on adding value to my existing products instead of creating new ones really felt like a great use of my time because it helps me keep my products fresh and exciting, and establishes a trust between me and my customers. They know I am listening to their concerns and I’m able to better serve them. Win-win!

3. Thought critically about my business. In early April, after the close of March, I performed a quarterly business review. I actually filmed a whole webinar style video on the topic in case you are interested in the process as well, but this review gave me an opportunity to think really critically about my business. I know I’m always thinking about my business in one way or another, but to really sit down and clear out time and space to review all aspects of my business was invaluable to me. Not only did this give me an opportunity to get organized, but it also helped me brainstorm some new content and strategy moving forward into Q2.

What I Learned

1. Networking is a major part of business. As someone who works for themselves from home, I often forget the power of real, face to face networking! It really is all about who you know, and by attending events within your market or niche, you can develop relationships with new people that you wouldn’t have connected with over email. Seriously, I met some amazing women at Southeast Plannercon, some I had even emailed with in the past but it wasn’t until we met face to face that I realized I wanted to work with them. Connecting in person really gives you an opportunity to see a real human side of someone that you may miss in email.

2. Helping others is never a bad idea. Attending PlannerCon was such a different experience for me than my typical day to day work because it really forced me to tap into my best self and step up to help others who truly needed it. I always consider myself a helpful person, but dealing with a live event situation met I had a chance to really use my talents and knowledge to support others who really needed it. Whether it was working out AV issues for a presentation or giving a nervous speaker support and a pep-talk to encourage them, when I help others, I get in touch with my higher self and become the best version of me possible.

3. It’s better to go deeper than wider. When it comes to developing new products in business, I find that once you have your product line defined, there are two ways you can add more to your business. Either by going deeper or going wider. By going deeper, I mean adding more to an existing product, and by going wider I mean adding more products to your line. As I already explained earlier, this month I didn’t launch any new products, instead I added new elements to existing products for additional value. This was the first time I have created something new that took me deeper instead of wider in my product line and it was a great learning experience. For me, I tend to always want to create “new” in my business. Usually that means a new product which is great because I’m adding to my product line, but can sometimes be overwhelming if I feel like I’m adding too many new products to my shop. By going deeper into existing products I can add value and expand on topics I’ve already touched on without cluttering my product line.

I hope you enjoyed this installment of Entrepreneurial and perhaps picked up some new insight or a strategy you didn’t think of before. I’d love to hear how your month went, so please let me know what you learned by leaving me a comment down below!

xoxo,

Alexis-Signature

Online Business

5 Mistake Brands Make when Working with Online Influencers

5 Mistake Brands Make when Working with Online Influencers

5 Mistake Brands Make when Working with Online Influencers

Last week I posted some great PR tips for bloggers, YouTubers and small businesses that were looking to put their best foot forward online in order to attract sponsors or customers, but this week, I want to turn the tables a bit and discuss some best practices for brands or businesses who are looking to solicit online influencers to help promote their products. As a blogger who has worked with sponsors in the past and is often approached by brands for partnerships, you’d be surprised at the mistakes brands and small businesses are making when approaching an influencer. So, I wanted to share with my fellow small business owners the common mistakes I see being made and give some tips for reaching out to bloggers or influencers in a way that will get you a more positive response and better results from the influencer if and when you proceed with a partnership opportunity.

Mistake #1: You don’t do your homework on the influencer!

As a business owner, I understand that when you want to spread awareness of your brand or products you may approach multiple influencers with the mindset that having more options is better than fewer options. However, it’s very important that you really do your homework before you solicit a blogger or influencer and really understand who they are, what they do online and who their audience is. As an influencer, I get dozens of emails a week from small brands that want me to share about their products, however, it’s clear to me when when I read the first paragraph of their emails that the vast majority don’t know who I am and have sent a blanket email to a countless number of bloggers hoping to get a response. These offers are impersonal and often out of line with the context of my blog and I delete them immediately. However, when I receive an email from a brand that clearly knows me and my audience I consider their offer much more seriously and take the time to respond and interact with them. If you are a small business owner, I challenge you to do your homework and make an effort to understand the blogger you are contacting before making them an offer. I promise you will have a much more positive result and in doing your research you may be able to pitch your offer in a personalized way that will impress and flatter them into a partnership!

Mistake #2: You waste time by giving too much or too little information.

After you have done your research on an influencer and decide to reach out, make sure you respect your own time as well as the time of the influencer by keeping your email direct and informative without turning it into a short story. Give the influencer all the information they would need to make a decision on whether they will want to work with you, and make a simple pitch that clearly states your offer and objectives, as well as the benefits you are willing to offer them for their service. Don’t hold back important information or be misleading in order to “hook” a potential partner. When you are upfront with all the information, not only can the influencer make a better decision, but it will help expedite the process if you begin working together.

Mistake #3: You forget that you get what you pay for!

The number 1 mistake a brand or small business can make when working with a blogger or online influencer is that they think they can get something for nothing! I think the practice of soliciting an influencer and offering them free products or social interactions for their work is atrocious. You get what you pay for! If you expect someone to review your products or use their influence to further your brand, you must be willing to pay. Value is an exchange, they do the work and you pay them for it. If you’re not willing to exchange a fair value or their effort, it will end up costing you dearly with your reputation!

Mistake #4: You fail to negotiate.

I understand that for many small businesses, the idea of striking a deal is daunting. It may be our first instinct to approach an influencer with an offer and then if they do not accept the offer, to turn away and pitch the same offer to a new influencer. It’s easier to turn away than it is to open a dialog of negotiation, but if you have spent time doing your homework to identify the influencer you want to work with, negotiating is essential. If your offer is well received, find out what objections the influencer has and edit your offer to overcome them. You don’t have to give it all away, but even just showing that you are willing to discuss the terms of an offer can go a long way to getting someone to agree to those terms.

Mistake #5: You fail to lay out clear expectations.

The final mistake I see small businesses and brands making when working with influencers is that they fail to lay out clear terms on who is doing what and when. A mistake like this could lead to communication issues where the influencer under-performs their responsibilities or the business fails to fulfill their end of the deal, which can lead to disaster if an influencer is left feeling cheated! Make sure to lay out a clear plan that details what each party is responsible for and when delivery of those details are expected. Don’t be afraid to double check details and over communicate in an effort to keep both parties responsible for upholding their end of the partnership!

Now that you understand the 5 most common mistakes I see businesses making when working with influencers online, I hope you can take this information and make better choices when it comes to working with those who can grow your brand. I think bloggers, YouTubers and social media content creators are great resources for the small business community online, and they can be more effective for small business growth than standard advertising or marketing. Just make sure to follow these best practices when working with them for positive results and brand building!

xoxo,

Alexis-Signature

Business

Financial Planning Tips for Entrepreneurs

Financial Planning Tips for Entrepreneurs

Financial Planning Tips for Entrepreneurs

As I am now coming up on the second annual tax season for my business, I thought it would be a good time to share some of my financial planning tips for other entrepreneurs or small business owners. Financial planning has been a topic that I’ve prioritized for a number of years, but once I became a full time business owner, the responsibility for my finances transitioned from being a task that my employer took care of, to a task that I needed to take over! Tasks like paying taxes, putting money away for retirement, and of course, making sure my business is turning a profit! So today, I want to share some tips and topics that you will want to think about implementing in your own life for business and personal financial success.

Set Financial Goals for Your Business & Personal Savings

To get started on your financial planning journey as an entrepreneur, you first need to set financial goals. For me, I like to set a goal for my yearly income and revenue. On one hand, I set a number for how much income I want to generate and then another number for the amount of money I get to keep after expenses are paid. To me, although I really want to make sure that annual income is high, it’s more important to me that my revenue be high. What I mean by this is that I would rather hit $60,000 in income in a year and get to keep $40,000 of it because I had $20,000 in expenses, as opposed to making $75,000 a year but only keeping $35,000 after $40,000 in expenses. Remember, it takes money to make money, so when you set your financial goals, you need to be realistic in the amount of money you will be spending as well as the money you will bring in. Now, when it comes to your personal savings, luckily this is a little more straight forward because you can determine the amount of money you want to save on an annual basis or you can decide on a percentage of income that you will put away into savings.

Sign up for business checking, savings and credit card accounts

Another financial planning tip I have for you as an entrepreneur is to sign up for business checking, savings and credit card accounts so that you keep your personal money separate from your business money. This is such a time saver when it comes to tracking your income and expenses on a monthly basis. It also makes it easier for you to pay bills and taxes because you can set aside money into savings for big expenses and use a business credit card or check card to autopay your monthly reoccurring expenses.

Track your Income & Expenses on a monthly basis

I think it’s a best practice to make sure you keep on top of your income and expenses on a monthly basis! For me this means I calculate my total income from all my income streams, and then I go through my business accounts and statements and calculate my total expenses. I also like to go through my business expenses and distribute or categorize each expense on a quarterly basis. You can see more of my Quarterly Business Review Process in this YouTube video!

Set up weekly or monthly auto-deductions to your personal 401K, IRA or Savings Account

In order to establish a good savings pattern for your personal finances, I think it’s a good idea to set up regular auto deductions to your personal savings accounts. Now, I’m no financial advisor so the amount of money you want to save and the types of accounts you will put that money into will vary. I’d suggest speaking to a certified financial planner to make those sorts of decisions, but no matter what you decide, you should consider setting up those contributions as auto-deductions so you don’t need to think about it or have to rely on your own time and energy to get that important money to where it belongs!

Set aside money for quarterly estimated taxes or yearly taxes

It’s a plain fact that if your business is making money, you will need to pay taxes! So, to prevent any unfortunate money situations, make sure you are setting aside money to pay those taxes, either by calculating and making quarterly estimated tax payments OR by keeping track of your tax burden throughout the year and putting money aside to pay at tax time. Again, I’m not a professional financial planner or business financial expert, however, I find that paying my quarterly estimated taxes on time helps me to ensure I don’t owe money at the end of the year! This process will certainly vary from country to country, so check your own local tax laws or talk to your state to learn more.

I hope these tips have given you some insight into financial planning as an entrepreneur. I know financial planning can be a scary concept to some, but with some good insight and the guidance of a certified financial planner, you should be armed with enough knowledge to take your personal and business finances into your own hands and start hitting your financial goals! If you have any additional tips or resources you would like to share, please do so in the comments!

xoxo,

Alexis-Signature