How to Find Focus as a Multi-Passionate Entrepreneur
Today I want to talk to you about finding focus as a multi-passionate entrepreneur because this is a topic that is very near and dear to my heart. I do consider myself to be a multi-passionate entrepreneur. I’m someone who enjoys a wide variety of different creative endeavors and strives to fold them all together into my business. Practical skills I enjoy such as writing and blogging, photography or videography and designing. Plus multiple interests I pursue regularly, productivity and planning topics, success and entrepreneurship, but also metaphysics and spirituality. There are so many different things I’m passionate about and I’ve been lucky enough to figure out a way to pull those all together into one business. Now this is also a really important topic to me because within my Empire Building Online Business Program, I work with a lot of business owners who consider themselves to be multi-passionate entrepreneurs as well. They’re either in a stage of business where they’re trying to start their business or they’ve already begun their business and they’re trying to figure out the next step, but because they’re multi-passionate and they have all these great ideas and creative visions, they have a hard time focusing on what they need to work on next. So, this is something that I deal with personally on a day-to-day basis. Not just by myself but with my clients as well. So, today I want to share a strategy that I use and recommend for anyone looking to find focus and who considers themselves to be a creative multi-passionate individual!
The first thing I want you to do if you are someone who has a lot of different ideas and you’re trying to determine what to work on first is to go ahead and write down all those ideas. Do you a brain dump if you will of everything that interests you, ever clever business idea and concept. Get it out of your head and onto paper. Once you’ve written them all down I want you to go one step further and I want you to write down all the tasks and actions you currently have that pertain to that idea or to that product/project you want to create. Whatever this new endeavor is, I want you to write everything out that you already have thought about. All the plans don’t have to be solidified, they don’t have to be things you know you want to do, just ideas you’ve had that pertain to this concept. I want you to get it all out of your head and onto paper so we can sort through it.
Now, while you are writing out this list of ideas and putting together supporting ideas that will go with it, I want you to make sure you pay attention to two things. I want you to be able to identify why it is that you are interested in this project or in this concept specifically, and I want you to identify what your goals are for this project. What is it going to bring to your business? What is it going to do for you? Is this a new revenue opportunity? Is this a new promotional opportunity? How does this fit into your business? You need to be able to identify those two things- why is it something that is interesting to you and how does it fit in your business! These are very important questions that you’re going to want to answer because I cannot tell you the amount of times I have had an idea, rushed into working on it, didn’t ask myself the big-picture questions ahead of time, and by the time all the work was done I looked at the project I was working on and said to myself “I don’t actually think that this belongs in my business, I don’t really see where this fits.” It was just something that was exciting and I wanted to act on immediately, but I really didn’t think it through. I didn’t think about it’s place in my business, in terms of development and timing, and why it was important to me. So, you want to make sure you have those two points clearly outlined for each of the projects that are currently vying for your attention.
The next thing I want you to do is take each one of those projects and rank them based on some very specific criteria. Number one, I want you to rank them based on which idea is the most fully formed. So what idea actually seems like you’ve been able to work through a lot of it already- which of these ideas do you think is the most fully formed and seems like a viable option? Number two, I want you to rank each idea based on which will be the easiest to execute on. Which idea has a quick turnaround time or you know needs the least amount of work? What idea can you get up and running quickly? I want you to go and think about that and rank your ideas based on this criteria as well. Now, the third and final criterial I want you to rank each idea for is how profitable or how easy it would be for you to generate income from this idea. Is this idea a new revenue source or just something promotional? The easier it is to make money from your idea, the higher up the rank it should be!
Once you have your ideas ranked by these three criteria, I want you to start identifying which ones seem to be the best ideas based on how you’ve ranked them. You’ll probably have some on your list that float to the top as good ideas, and then you will have some that fall to the bottom as less practical. Once you have eliminated the less practical ideas, and hopefully your list is down to a few solid contenders, do a gut check and determine which idea feels right for you to work on. Remember, you could theoretically have a page full of great ideas, but the point of this exercise isn’t to deter you from good ideas, rather, the point is to help you choose where to focus your time and energy next. You can always come back to this list and work on the next project once your first idea is complete, but the point is to find a single idea to focus on and complete because we can only do one thing at a time!
If creating a focused and cohesive plan for your business is a topic that is a high priority to you, I want to let you know about a tool I have developed precisely for that purpose. The CEO Strategy Planner. It is my ultimate business planning tool, a set of 60+ undated, print on demand designs that will guide you through the often overwhelming process of business planning. If you need help getting all your creative ideas out of your head, and onto paper so you can get down to business, the CEO Strategy Planner is the tool you need!
Click here to purchase your copy of the CEO Strategy Planner and see the difference a comprehensive business planning tool can make on your bottom line!
xoxo,