There is a lot of chatter out there in terms of different advice or strategies for marketing your business. It can definitely be overwhelming deciding where to start, what your strategy is going to be and which platforms to use, but there is one single element of your marketing that you have to have in place before you even get to those questions. In fact, this one marketing element is the single factor that is going to help you choose those strategies, those platforms and nearly every single element of your brand marketing.
That number one most essential marketing element is your Ideal Customer Avatar. Also known as an ideal or target customer profile, however you want to think about it, this is a model for the precise customer you are looking to attract, sell to and serve.
Knowing your Ideal Customer Avatar is the step one for all business marketing, but if you have already started your business and still haven’t clearly defined that ideal customer yet there are many problems that doing so can solve.
Defining your ideal customer avatar will help you:
- Choose the right platforms to use
- Build an audience
- Grow a stagnant audience
- Increase engagement from your existing audience
- Create content ideas
- Fill your editorial calendar
- Secure new leads and sales
- Identify new products or services to expand your revenue
- Determine your price structure for your products and services
That’s like every element of your business marketing, right?
I know it might sound too good to be true, but I’m totally serious when I say that having this one marketing element decided on, knowing who your idea customer is, can impact everything about the direction and success of your business. This is such an important aspect of all businesses that in order to fully explain this concept and help you define your customer avatar, I have built a free video workshop on the topic that I highly recommend you watch and take notes on immediately!
I can’t wait to hear how this simple marketing element transforms your business and your brand marketing for the better. Let me know how it goes and if you have further questions I can address for you on the concept!
xoxo,